Nihonbashi Mitsukoshi to Open Summer Gift Center on June 3: Redefining 'Ochugen' as a Tool for Daily Communication

Nihonbashi Mitsukoshi Main Store is launching its 2026 Summer Gift (Ochugen) Center on June 3rd. Under the theme 'Ochugen is the Reason,' the store redefines traditional gift-giving as a flexible communication tool for both others and oneself. The center will feature an experiential 'Summer Drink' event with paid tastings of over 100 varieties. Additionally, high-end memorabilia such as autographed soccer jerseys from stars like Kaoru Mitoma and Lionel Messi will be available, with prices reaching 770,000 yen, catering to the growing demand for unique and conversation-starting gifts.