Like a Lash Perm! Dejavu Launches Its First-Ever Mascara Base, 'Lash Curl Keeper' – Strong Curl Hold Without Remover! Corrects Unevenness for Beautiful, Fan-Shaped Lashes.

Dejavu, a cosmetics brand operated by I-MYU Co., Ltd. (Chuo-ku, Tokyo), will launch its first-ever mascara base, 'Lash Curl Keeper' (marketed as 'Lash-Perm-Level Curl-Keeping Base'), on Friday, June 19, 2026, at nationwide variety stores and the official I-MYU online store.

Dejavu Lash Curl Keeper – Visual Image

Just like a lash perm.

Achieve strong curl retention and beautifully fan-shaped lashes, with easy removal—no remover needed.

Introducing the 'Lash Curl Keeper,' elevating mascara results to a new dimension.

Lash perms are beloved for enhancing eye beauty, not only by curling lashes but also by correcting unevenness and growth patterns, maintaining a perfectly shaped, fan-like appearance.

Now, Dejavu has developed innovative technology to replicate the stunning results of a lash perm through makeup.

With the brand’s first mascara base, 'Lash Curl Keeper,' Dejavu elevates eye makeup to an unprecedented level of finish.

Product Features

A mascara base that does it all: curl, beauty, and easy removal!

1. Maximum*1 curl retention with a smooth, bump-free finish on lash surface.

Traditional*2 mascara bases and curl-enhancing mascaras often have high viscosity, causing clumping and stickiness when applied. Thick, uneven coating films also interfere with the smooth application of top mascara, compromising the final look.

Dejavu overcomes this by achieving both powerful curl retention and a smooth, even coating. The ultra-thin, uniform film allows top mascara to glide on seamlessly, enhancing each lash’s definition and maintaining strong curl all day.

*1 Within Dejavu products *2 Previous in-house products

2. W-Styling Comb that separates each lash and corrects unevenness and growth patterns.

Features a dual-function 'W-Styling Comb': a 'Coil' that deeply grips lashes at the roots to coat them evenly, and a 'Separate Comb' with 0.18mm-wide bristles—nearly the thickness of a single lash—to comb and align each lash precisely.

This allows a thin, even coating to be applied and fixed to each lash, correcting unevenness and growth patterns*3 in a way previously unattainable with makeup products. The result is defined, separated lashes with volume and a beautiful fan shape—without clumping.

*3 Makeup effect

3. Waterproof yet remover-free: effortlessly removes with warm water and facial cleanser.

Despite being waterproof and resistant to sweat, tears, and sebum, no special remover is needed. Thanks to the 'Wash-Off Component,' the coating softens with warm water and facial cleanser, allowing for smooth, easy removal.

4. Clear Black shade blends naturally with lashes—no white cast. A 3-in-1 formula usable as base, mascara, or top coat.

The translucent 'Clear Black' seamlessly blends with natural lashes for a natural finish. Use it as a base, mascara, or top coat—this one product performs three roles.

<Removal Instructions>

• Soak lashes with warm water, then wash off with facial cleanser.

• Can also be removed with oil-based cleansers.

※ If layered with waterproof mascara, use a dedicated eye makeup remover.

How to Use

① Curl lashes using an eyelash curler.

② Press the 'Coil' firmly at the lash roots and apply upward to the tips.

③ Finish by combing through each lash with the 'Separate Comb.'

Product Information

Dejavu 'Lash-Perm-Level Curl-Keeping Base'

• Release Date: Friday, June 19, 2026

• Product Name: Lash Curl Keeper

• Shade: Clear Black

• Available at: Nationwide variety stores and the official I-MYU online store

• Brand Website: https://www.dejavu-net.jp/items/base/ck/

Dejavu Lash Curl Keeper

Dejavu Lash Curl Keeper – Finish Image