Flexible Lead Allocation: AI Inside Sales Platform 'immedio' Adds 'Weighted Round Robin' Feature

Overview immedio, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hideki Hamada) has released a new feature, 'Weighted Round Robin,' for its 'immedio' platform, which automatically increases closed deals. This feature allows users to freely specify lead distribution ratios for each team member. It is the first time a Japanese automated sales appointment scheduling SaaS has enabled high-level, ratio-based distribution design.

Development Background: Optimizing Dispatch for Organizational Growth and Stability Enterprise-scale inside sales organizations have a strong need to intentionally skew lead allocation based on member proficiency and multitasking situations. While traditional 'equal round robin' distributes leads evenly, it fails to reflect real-world operational intentions, such as 'providing more experience to new members' or 'preventing overload for staff with dual roles.' This new feature was developed to solve these challenges and improve overall sales productivity.

Three Core Benefits for Maximizing Sales Opportunities ### Marketing: Eliminating Opportunity Loss By providing optimal dispatch based on each member's capacity, it prevents lead response stagnation and maximizes the ROI of marketing investments.

### Inside Sales (IS) Managers: Shortening OJT Cycles By setting higher 'weights' for new members, they can gain concentrated experience in a short period, accelerating their contribution to the team.

### Field Sales (FS): Matching Leads to Experience With skewed distribution based on the balance between veterans and juniors or meeting formats (offline/online), team members can receive leads in the best possible state.

Feature Overview: Weighted Round Robin Users can specify 'weights' for each unit to distribute appointments at the intended ratio over the long term. - Ratio Design: Users can set custom ratios (e.g., 1:1:5), allowing specific units to receive approximately 5 times more leads. - Selectable Reference Period: Choose between 1, 7, or 30 days, covering everything from short campaigns to long-term organizational management. - Seamless Integration: It operates as 'Equal' if weights are identical and 'Weighted' if they differ. Along with existing 'priority-based distribution,' users can choose from three optimal modes.

Message from CEO Hideki Hamada 'Structuring an inside sales team involves diverse circumstances for each company. Maximizing sales opportunities depends heavily on the design of the allocation itself—who gets how many leads. We believe that reflecting operational intent in the mechanism, rather than forcing teams to match uniform rules, leads to actual business outcomes.'