Achieving over 60% meeting conversion rate with a 4-person team. Toreta eliminates opportunity loss on nights and holidays with immedio

Full Details of immedio Implementation that Improved Toreta's Conversion Rate

immedio, an AI inside sales tool provided by immedio Inc., has been implemented at Toreta, Inc., a provider of reservation and customer management SaaS for restaurants. Toreta, which aims to maximize meeting numbers with a 4-person marketing group, faced challenges with initial response delays during nights and holidays due to its small team size, despite an increase in inbound leads from web marketing.

### Background and Challenges Toreta supports restaurant revenue maximization through services like "Toreta Booking Ledger". After the pandemic, focused web channel strategies improved inbound lead conversion rates from the 40% range to the 50% range. However, growth hit a plateau, and the inability to respond immediately to restaurant owners during night and early morning hours became a new bottleneck.

### Decision Drivers The primary criteria for tool selection were "the volume of implementation cases among companies facing similar challenges" and "usability at the frontline." immedio’s product design—specifically the seamless flow from form submission to immediate scheduling—perfectly matched Toreta's needs.

### Concrete Results The most significant result after implementing immedio was securing meetings during nights and holidays. The meeting conversion rate improved by 10 percentage points, rising from the 50% range to the 60% range. Furthermore, automation allowed the inside sales team to downsize from two members to one. The time saved is being reallocated to new marketing initiatives, such as conducting two seminars per month. Plans are underway to further leverage AI interaction features for tech-touch approaches to existing leads, aiming to boost upselling and cross-selling efforts.