Impact Field Introduces 'AI Part-time Interview' for Sales Staff Recruitment

Impact Field Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Kiyeto Kagaribe), a consolidated subsidiary of Impact Holdings Co., Ltd. operating in the field marketing business, announces the introduction of 'AI Baito Mensetsu,' an AI-powered interview service developed and provided by FLATBOYS Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Ryo Uchida), into its sales staff recruitment process.

This transition replaces the previous Zoom-based individual orientation sessions with AI interviews, improving applicant convenience and streamlining recruitment operations. Furthermore, by utilizing multidimensional evaluation data generated by AI, the company aims to achieve more accurate talent matching and enhance the value delivered to client organizations.

Background of Implementation: Challenges in Recruitment Supporting Nationwide Field Marketing

Leveraging its network of approximately 300,000 registered staff members, 'Media Crew,' across all 47 prefectures in Japan, Impact Field provides diverse field marketing support services—including product sampling, promotional sales, and store operation outsourcing—to consumer goods manufacturers and retail distributors. Due to the nature of its business, the company frequently responds to urgent requests and large-scale promotional campaigns nationwide, making rapid and stable acquisition of high-quality personnel fundamental to its operations.

Previously, sales staff recruitment involved individual online orientation sessions conducted via Zoom to explain job details. However, this approach presented several challenges:

Opportunity Loss: Limited session times made it difficult for applicants to participate, leading to drop-offs due to scheduling conflicts.

Inefficiency: Recruitment staff were tied up explaining details individually to each applicant, resulting in ongoing labor cost expenditures.

Limitations of Qualitative Assessment: It was difficult to accurately assess applicants’ underlying communication skills and customer service aptitude within short interactions.

To address these challenges and advance recruitment DX (Digital Transformation), the company has decided to introduce the 'AI Baito Mensetsu' service.

Three Key Benefits of Introducing 'AI Baito Mensetsu'

1. Maximizing Application Opportunities and Enabling Diverse Talent Acquisition

Applicants can now complete the entire process—from watching explanatory videos to completing the interview—at any time, 24/7, significantly expanding application opportunities. This enables outreach to candidates who previously could not apply due to time constraints. Additionally, the workload on recruitment staff has been drastically reduced, allowing them to focus on more strategic tasks.

2. Accessible Regardless of Age or IT Skills: Achieves 89.8% Interview Completion Rate Among Senior Applicants

Designed with a simple UI/UX, the service is intuitive and usable even by individuals unfamiliar with smartphone operations. Overall, 90% of candidates completed the AI interview. Notably, among senior applicants, an 89.8% completion rate was achieved, demonstrating that the service is accessible and user-friendly for people of all ages.

3. AI Uncovers 'Hidden Customer Service Aptitude': Visualizing Potential Beyond Resumes, Improving Matching Rates

There was a challenge where talented individuals with strong potential were overlooked due to thin resume information. To address this, the AI interview was introduced to enable objective analysis and visualization of qualitative traits such as personality, communication skills, and EQ (Emotional Intelligence) by AI. This allows for objective evaluation of 'suitability for customer service and sales roles'—aspects previously difficult to assess in traditional screenings. As a result, matching rates have improved even for registrants who previously struggled to receive job recommendations. Some candidates have even received seven job offers within just two days of completing the AI interview.

What is 'AI Baito Mensetsu'?

'AI Baito Mensetsu' is an AI-powered interview support service specialized for part-time hiring. An AI avatar acts as the interviewer, automatically conducting the interview, recording and summarizing responses, and supporting evaluations. Companies can reduce human resource costs associated with interviews while comparing and evaluating applicants against consistent criteria. For applicants, the service offers a flexible experience, allowing them to complete interviews anytime and anywhere.

FLATBOYS Inc. Company Overview

Company Name: FLATBOYS Inc. Representative: CEO Ryo Uchida Founded: June 2019 Headquarters: 5F, Nakameguro F&S Building, 3-6-2 Nakameguro, Meguro-ku, Tokyo Web URL: https://flatboys.co.jp/ Service Site: https://ai-baito-mensetsu.jp/

Four Reasons Why Impact Field Stands Out

Impact Field’s product sampling, promotional sales, and store operation outsourcing services leverage a nationwide network of approximately 300,000 high-quality personnel to deploy skilled sales staff to stores and events. The company directly delivers product appeal to consumers, strongly supporting purchase decisions at the last mile.

Reasons for Choosing Impact Field

High-Quality Talent: Staff selected and trained under strict criteria deliver customer service that enhances your brand value.

Nationwide Execution Capability: With a network covering all 47 prefectures, large-scale and wide-area promotions can be deployed swiftly.

One-Stop Support: Comprehensive support for all aspects of promotional activities—from staffing and operational management to performance measurement and improvement recommendations.

Extensive Industry Experience: Drawing on proven expertise across diverse product categories such as food, electronics, cosmetics, and telecommunications, we propose optimal plans tailored to your needs.

Example Use Cases

Promoting trial of food and beverage products through tasting and sampling sales Delivering experiential value through targeted promotional sales Conducting nationwide simultaneous sampling and promotional campaigns for new product launches Operating membership acquisition campaigns at commercial facilities and event venues Providing sales support for electronics and telecommunications products requiring specialized knowledge

We offer optimal solutions for any challenge related to in-store promotion. Please feel free to consult with us.

Impact Field Co., Ltd. Company Overview

Company Name: Impact Field Co., Ltd. (Consolidated Subsidiary of Impact Holdings Co., Ltd.) Representative: President & CEO Kiyeto Kagaribe Founded: February 2004 Capital: 100 million yen Headquarters: Ark Mori Building 23F, 1-12-32 Akasaka, Minato-ku, Tokyo Business Activities: Field marketing, data marketing, staffing services, sales promotion, and more Web URL: https://field.impact-h.co.jp/

Contact Information

Service Inquiries

Impact Field Co., Ltd. TEL: 03-6636-0957 Email: [email protected] Contact Form: https://field.impact-h.co.jp/contact/ Corporate Site: https://field.impact-h.co.jp/

Media Inquiries