IMSF Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Shigeki Inaba; hereinafter “IMSF”), a company that develops the unique appeal of Japan’s industries into original IPs and brands, will participate in the “2026 All-Japan Rally Championship Round 4 Kuma Kogen Rally,” to be held in Ehime Prefecture from June 19 (Friday) to 21 (Sunday), 2026.
Transitioning from Rented to New, In-House Vehicles Starting This Event!
Starting with this Kuma Kogen Rally, IMSF will conclude its previous participation using rented vehicles and will now compete with a fully owned team vehicle.
Owning the vehicle enables the mechanic team, led by Mitsuhiko Mieda, to fine-tune the car’s setup to the extreme. We invite you to closely follow the process as this new machine progressively becomes an extension of the driver—truly achieving “man and machine as one” with every race.
There are no changes to the familiar vehicle design, team members, or sponsor lineup. With matured teamwork and a new partner vehicle, the entire team will unite to aim for even higher podium finishes.
New SNS Initiatives—Now Live!
IMSF’s official X and Instagram accounts have launched three new initiatives to bring rally racing closer to fans and deepen their enjoyment.
1. #IMSF_DriveVideo
Exclusive in-car footage from the co-driver’s seat, capturing Seiya Mieda’s driving. A special interview series featuring casual conversations with the driver about topics fans want to know.
2. #IMSF_RallyColumn
A beginner-friendly guide explaining rally rules and technical terms with easy-to-understand visuals. Watching rallies will become ten times more enjoyable after reading this!
3. #IMSF_BehindTheRally
Revealing the real-time activities of mechanics and team staff—roles often overlooked in live broadcasts. Experience the intense atmosphere of the service park and the team’s behind-the-scenes efforts.
We Welcome Your Requests!
Each initiative welcomes your suggestions and comments such as “We’d love to hear about this!” or “We want to see this!” Please feel free to share your thoughts.
We will continue to share real-time updates and the latest team news, so if you haven’t followed us yet, please check us out now.
Official X (@imsf_jp): https://x.com/imsf_jp
Official Instagram (@imsf_jp): https://www.instagram.com/imsf_jp/
We sincerely appreciate your passionate support as we aim for victory at the Ehime Kuma Kogen Rally!
Heading into Round 4 'Ehime・Kuma Kogen'—Our United Team
The MORIZO Challenge Cup is a gateway for young drivers and a platform shaping the future of motorsports. Building on experience gained through the first three rounds, our stable team lineup will pursue even greater speed and excitement.
【IMSF Team Member Introduction】
・Driver: Seiya Mieda
・Co-Driver: Yusuke Kimura
Player Profile Page: https://toyotagazooracing.com/jp/morizo_challenge_cup/teamdriver/2026/
・Mechanic: Mitsuhiko Mieda
Seiya Mieda’s father serves as the mechanic, forming a strong father-son support system.
・IMSF Team Manager: Himawari Aramomi
As the manager overseeing the entire team, she bridges entertainment and motorsports, delivering IMSF’s unique viewing experiences and fun to fans.
Event Overview
Name: 2026 All-Japan Rally Championship Round 4 Kuma Kogen Rally
Date: June 19 (Fri) – 21 (Sun), 2026
Location: Ehime Prefecture (Highland Park Mikawa, Kuma Kogen, etc.)
Ceremonial Start: Around 8:30 AM, June 19 (Fri) at Kuma Kogen Town Hall
MORIZO Challenge Cup Official Website: https://toyotagazooracing.com/jp/morizo_challenge_cup/
Round 4 Official Website: https://gako.jp/mac/index.html
Seeking Partners to Co-Create the Future
IMSF is actively seeking partners who share our vision and are eager to explore new forms of entertainment beyond conventional frameworks.
“Bringing Japan’s creativity to the world and the future.” We look forward to connecting with partner companies, creators, artists, and project members who wish to join this challenge. If you’re interested, please feel free to contact us.
Company Overview
Company Name: IMSF Co., Ltd.
Address: 7F, ACN Shibuya Dogenzaka Building, 1-15-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Representative: President and CEO Shigeki Inaba
Business Activities: Project-based entertainment (IP development, event planning, XR implementation, etc.)
Official Website: https://imsf.co.jp/
Official X: https://x.com/imsf_jp
Official Instagram: https://www.instagram.com/imsf_jp/
Official Threads: https://www.threads.com/@imsf_jp
Official Facebook: https://www.facebook.com/profile.php?id=61588133636138
【Inquiries】
IMSF Co., Ltd. Public Relations
Phone: 03-5428-4733
Email: [email protected]
<Copyright Notice> © 2026 IMSF Co., Ltd.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: TOYOTA GAZOO Racing