Miratap Launches Earnings Explanation Video Featuring CEO AI Avatar

Miratap (headquartered in Osaka), a company specializing in the online sales of housing equipment, has launched an earnings explanation video for the second quarter of the fiscal year ending September 2026, which was published on May 15, 2026. The video features an AI avatar of President Taro Yamane explaining the key highlights of the results to provide clearer information to stakeholders. The video content was generated by having AI draft a script based on published earnings materials, which was subsequently reviewed by the company and processed using AI avatar and voice synthesis technology.

Miratap has been systematically implementing digital transformation. The company has steadily expanded its AI application in frontline operations, including remote customer service at the Yokohama Smart Showroom in 2022, avatar-based customer service at the Sapporo Smart Showroom in 2023, and fully unmanned AI customer service provided by AI employee 'Miraku Nina' in April 2026.

Furthermore, in May 2026, the company launched 'mirAIs,' a proprietary indicator that visualizes and fosters AI proficiency across six levels for all employees. This initiative aims to transition the organization into an 'AI-native' workforce, where AI is not limited to specialized departments but is fundamental to all job functions.

With this latest move, the company is extending AI application to executive-level IR activities. By leveraging AI avatar technology, Miratap is building a framework to deliver earnings information to investors and shareholders anytime, anywhere, and in an easily understandable format.

Looking forward, Miratap will continue to push forward initiatives that create new customer touchpoints and business growth by fully integrating AI across the board—from the communication of management decisions to frontline customer service and employee task execution—aiming to provide new value within the housing equipment industry.

Expected Benefits:

1. Executive time savings: Reduces time spent on filming and recording, allowing the president to focus on core management decisions. 2. Faster delivery and cost leveling: Enables short-term distribution regardless of the president's schedule and suppresses cost fluctuations due to filming conditions. 3. Consistent information quality: Drafted based on earnings materials, minimizing omissions and inconsistencies in explanations to maintain a standard quality level. 4. Organization-wide AI consistency: Demonstrates an AI-first posture across the entire organization, from management to the front lines.