Free Online Seminar on Overcoming 'Lead Generation' and 'Ineffective Sales' Barriers in the AI Era, to be Held on July 28–29, 2026

Innova Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Jun Munakata) will co-host, together with Growth Data Inc., a free online seminar titled 'Overcoming the Barriers of 'Lead Generation' and 'Ineffective Sales' in the AI Era – Breaking Through the Limits of 'If You Build Content, They Will Come' and Transforming Standardized Sales Approaches into a 'Sales System That Closes Deals'.' The seminar will take place on Tuesday, July 28, and Wednesday, July 29, 2026.

Seminar Overview

The rapid advancement of AI is transforming customer information-seeking behaviors and corporate sales activities. The traditional content marketing model—'create good content and wait to be found'—has reached its limits. Moreover, standardized, manual-based sales approaches can no longer win over well-informed, information-savvy customers. This seminar will present concrete solutions to urgent challenges faced by many companies: stagnant lead generation and the personalization and declining quality of sales.

Part 1: 'Japanese-Style ABM (Account-Based Marketing)' Strategy by Innova Inc.

Innova’s session will examine the limitations of the era in which 'posting quality content on your website leads to discovery,' in light of the dramatic changes in customer information-seeking experiences due to AI. We will introduce the strategic design of 'Japanese-style ABM,' which goes beyond self-contained digital marketing on corporate websites by integrating external mentions and analog methods to reliably reach targeted companies.

Part 2: 'Sales Systematization' by Growth Data Inc.

Growth Data’s session will focus on 'sales systematization' to ensure that valuable leads are not wasted. To move beyond sales approaches overly dependent on AI and scripted dialogues that create misalignment with customers, we will visualize actual sales conversation content—customer feedback and reactions—as process data, in addition to SFA metrics. We will reveal methods to identify a 'golden path to closing deals' that can be replicated across the organization, without relying solely on top-performing salespeople.

Panel Discussion: 'The Trap of Standardization and AI? The Reality of 'Disappointing Sales' That Drive Customers Away'

In the latter half of the seminar, speakers from both co-hosting companies will engage in a panel discussion. Under the theme 'The Trap of Standardization and AI? The Reality of 'Disappointing Sales' That Drive Customers Away,' they will candidly discuss key points that sales teams need to reevaluate immediately. Executives and managers aiming to reliably convert marketing results into sales are strongly encouraged to attend.

Who Should Attend

- Those who feel that traditional content marketing has reached its limits due to changes in user search and information-gathering behaviors brought by AI - Those who have introduced sales manuals or AI tools but feel that frontline teams’ adaptability, proposal skills, and listening abilities have declined - Those whose top salespeople’s know-how remains a black box, resulting in a lack of sales reproducibility across the organization - Those who cannot identify the true reasons for lost deals based solely on SFA sales figures and outcomes, making it difficult to formulate concrete improvement strategies

Event Name

Overcoming the Barriers of 'Lead Generation' and 'Ineffective Sales' in the AI Era Breaking Through the Limits of 'If You Build Content, They Will Come' and Transforming Standardized Sales Approaches into a 'Sales System That Closes Deals'

Date and Time

Live Stream: Tuesday, July 28, 2026, 13:00–14:00 JST

Recorded Stream: Wednesday, July 29, 2026, 13:00–14:00 JST

Venue

Online

Cost

Free (prior registration required)

Contact

Innova Seminar Operations Office ([email protected])

Event Details and Registration

Speakers

Innova Inc. CEO and President, Jun Munakata

Graduate of Fukushima Prefectural Asaka High School and the Faculty of Letters, University of Tokyo. MBA from the Wharton School, University of Pennsylvania (Marketing major).

Joined Fujitsu in 1998, where he gained extensive experience in operations development, pricing strategy, and subsidiary management for North American business. After completing his MBA, he worked at Rakuten on logistics and at Nexps (now Torchlight, part of the Hakuhodo DY Group) launching social media marketing services. At Nexps, he led partnerships with U.S. startups as Head of Business Development.

Founded Innova Inc. in 2011 as a marketing support company and assumed the role of CEO. As a pioneer in content marketing and B2B marketing in Japan, he has analyzed over 5,000 companies’ management, marketing, and sales challenges over 15+ years, contributing to business growth across diverse industries. Guided by the philosophy that 'execution capability is key to business growth, and execution capability lies in people and organizations,' he has built a support company focused on people.

Published his latest book, 'The Easiest Guide to Content Marketing in the AI Era' (Impress), in February 2026. Other publications include 'Don’t Sell Products: Build a System to Be Found Through Content Marketing' (Nikkei BP) and 'The Easiest Guide to Content Marketing' (Impress).

Growth Data Inc. Chief Business Translator, Department 1, Work Design Division, Business Translation Headquarters, Ryuichiro Yashiro

After working in marketing and sales of SaaS products at a U.S. IT company, he served as a business strategy manager at an IT startup, leading the development of expansion strategies and new business proposals for new SaaS products.

Currently, as a Business Translator at Growth Data Inc., he proposes DX strategies for various companies.

About Innova Inc.

Innova Inc. is a marketing and sales support company that has supported over 600 B2B companies. Through content creation, website/EC site development and operations support, lead nurturing, and MA utilization support, we help optimize marketing strategies and sales activities that directly lead to results.

We also support the 'execution' aspects of marketing initiatives, such as website operation and content creation. Please feel free to consult with us.