Innova to Speak at Online Conference Revealing the True Conditions of 'Used Content' Within Prospective Clients’ Organizations Based on Original Research

Innova Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Jun Munakata) will speak at the online conference 'When Deals Move, Content Is Always Involved: The Conditions for Content That Gets Used Internally by Prospects, Revealed by Original Research,' hosted by Bizibl Technologies. The company will present the latest methodologies for supporting B2B content marketing and sales activities.

Conference Overview

In B2B marketing, a wide variety of content—such as service brochures, white papers, and case studies—is produced daily. However, it remains unclear for many companies how much these materials actually contribute to sales negotiations and orders, and how they circulate and influence decision-making within the prospect’s organization.

This conference will present findings from original research targeting procurement and evaluation personnel at B2B companies, detailing how content is read, modified, and shared within organizations. Practitioners from various fields—including content marketing, sales enablement, webinar utilization, and digital sales rooms—will share insights on the conditions for content design that drive customer attitude change and internal consensus.

This practical online conference is designed for B2B marketers, content creators, and sales strategy professionals who aim to shift from 'content that gets read' to 'content that gets used,' and from 'content that generates leads' to 'materials that move deals forward.' It redefines content success not just by initial engagement metrics, but by its internal propagation and impact on decision-making.

Innova Co., Ltd. Session

The Full Picture of 'Co-Creative Agile Editing'—Creating Content That Moves Customers: The Latest Methodology Behind Over 40% Email Open Rates

In today’s environment, where generative AI has led to content homogenization, differentiating and creating content that truly 'moves' customers is an urgent challenge. Jun Munakata, CEO of Innova Co., Ltd., will reveal the behind-the-scenes of 'Co-Creative Agile Editing,' a new content creation methodology that has delivered overwhelming response rates. This session will dive deep into the specific processes and know-how that achieved over 40% email open rates, sharing the secrets to crafting content that captures attention and drives action.

Event Name

When Deals Move, Content Is Always Involved: The Conditions for Content That Gets Used Internally by Prospects, Revealed by Original Research

Date and Time

Live Streaming: July 29, 2026 (Wed) 9:30 AM–

Recorded Streaming: July 30 (Thu) and 31 (Fri), 2026, 9:30 AM–

Venue

Online

Cost

Free (prior registration required)

Contact

Innova Seminar Operations Office ([email protected])

Event Details and Registration

Speakers

Innova Co., Ltd. CEO and President Jun Munakata

Graduated from Fukushima Prefectural Asaka High School and the Faculty of Letters at the University of Tokyo. Holds an MBA from the Wharton School, University of Pennsylvania (Marketing major).

Joined Fujitsu in 1998, where he worked on operations design, pricing strategy, and subsidiary management for North American business. After completing his MBA, he led the launch of logistics operations at Rakuten and social media marketing initiatives at Nexps (now Torchlight, part of the Hakuhodo DY Group). At Nexps, he served as Head of Business Development, leading partnerships with U.S. startups.

In 2011, he founded Innova Co., Ltd., a marketing support company, and became CEO. As a pioneer in content marketing and B2B marketing in Japan, he has analyzed over 5,000 companies’ business, marketing, and sales challenges over 15 years, contributing to business growth across diverse industries. Guided by the philosophy that 'execution capability is key to business growth, and execution capability lies in people and organization,' he has built a company focused on human-centric support. In February 2026, he published his latest book, 'The Easiest Guide to Content Marketing in the AI Era' (Impress). Other publications include 'Don’t Sell Products: Build a System to Be Found Through Content Marketing' (Nikkei BP) and 'The Easiest Guide to Content Marketing' (Impress).

About Innova Co., Ltd.

Innova Co., Ltd. is a marketing and sales support company that has supported over 600 B2B companies. Through content creation, website/EC site development and operations support, lead nurturing, and marketing automation (MA) utilization support, the company helps optimize marketing strategies and sales activities that directly drive results.

Support is also available for the 'execution' aspects of marketing initiatives, such as website operation outsourcing and content creation assistance. Please feel free to consult with us.

Company Name: Innova Co., Ltd.

Headquarters: 9-1 Funabakawara-cho, Ichigaya, Shinjuku-ku, Tokyo

NBC Annex Ichigaya Building, 7th Floor

Founded: June 2011

Representative: CEO and President Jun Munakata

Website: https://innova-jp.com/ (Corporate site)