Innovation Partners Co., Ltd. (HQ: Minato-ku, Tokyo; President: Shinichiro Honda) announced the establishment of a new subsidiary, 'Lila Inc.' (HQ: Naha, Okinawa; President: Kahori Terakawa). Lila Inc. will focus on creating a 'relational population' through long-term stays and promoting multifaceted regional revitalization. As its first initiative, the company launched 'Swallow Base' on May 28, a platform connecting domestic and international digital nomads and long-term stayers with local Japanese regions. The Hibiya Kadan Group has been promoting regional revitalization as a core business, leveraging its expertise in hospitality and community building. By combining the track record of Innovation Partners with the business foundation of Hibiya Kadan, Lila was established to drive regional revitalization. Swallow Base addresses challenges like 'transient tourism' and 'labor shortages' by proposing a third way of engaging with regions—neither just tourism nor permanent migration. The service will initially launch in the Izu and Ureshino areas, with user acceptance scheduled to begin in September 2026.

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  • Source: PR TIMES
  • Category: 新会社設立・New Service開始