What is the biggest feature of Milky Whip Mayonnaise's idol activities?

It prioritizes children's privacy protection and safety by establishing unique rules such as face-reveal management and photography prohibition.

Why do they manage face reveals?

To protect children from excessive exposure and close communication with fans in traditional idol activities, providing a safe environment for them to perform.

Where do they perform their activities?

They are developing community-based activities such as live performances at local events and nurseries, aiming to expand from Komae to the world.

Creating an Idol Culture Where Children Can Shine Safely, Starting from the Community

Published Apr 1, 2026 7:00 PM ・ Updated Jun 2, 2026 12:59 PM ・ 3 min read ・ Source: PR TIMES

Milky Whip Mayonnaise challenges a new form of idol activity with unique rules like face-reveal management and photography prohibition, aiming to create a safe environment for children to shine, starting from the community.

We endorse April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Milky Whip Mayonnaise."

We prioritize creating an environment where children can engage in activities with peace of mind. We are challenging a unique style that differs from conventional idol activities, while also developing community-rooted activities such as performing at local events and nurseries.

In addition to operating without showing faces in videos and photos, but performing with faces revealed during live shows, we have established a system that allows activities while protecting privacy by prohibiting photography and sharing at venues.

In the current idol culture, close communication with fans and excessive exposure are often prerequisites, and the environment for children to safely take on challenges is not yet fully established.

We are exploring a new way of being an idol that does not depend on such prerequisites and continue our activities with the community.

And our dream is to spread an idol culture where children can shine safely, not as something special, but as a "normal option" in society.

Supported by the community, we will nurture this first step from Komae into a culture that connects to the world.

🎬 MV Playlist Guide

A playlist where you can enjoy Milky Whip Mayonnaise's music videos is now available. Please watch continuously from the latest songs to previous ones.

YouTube MV Playlist here https://www.youtube.com/playlist?list=PLzphRKAY5gZKwE7Krs4EsFy2lBhbTxQHE

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Source: PR TIMES
Category: News

Creating an Idol Culture Where Children Can Shine Safely, Starting from the Community

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