SPC GLOBAL Holds Seminar for Members on "AI Search and Store Marketing for the Coming Era"

Glade Inc. (Shibuya-ku, Tokyo, Representative Director: Yoshihiro Sawada) regularly holds training sessions for members of "SPC GLOBAL," an industry association for beauty salon owners and staff nationwide, on the theme of "AI Search and Store Marketing for the Coming Era."

In these training sessions, held for approximately 30 to 70 participants each time, Mr. Sawada, Representative of Glade Inc., lectures on the concepts of AI search that can be easily utilized in beauty salons and practical applications for customer acquisition, SNS management, and operational efficiency.

What is SPC GLOBAL?

SPC GLOBAL is a nationwide organization for owners and salon owners in the beauty industry. For many years, it has been engaged in various educational activities aimed at human resource development, management support, and next-generation leader training. With a history dating back to its establishment in 1966, as of 2026, it operates in 13 domestic regional headquarters and 54 areas nationwide, with over 1,400 members and approximately 3,400 to 3,700 total stores (including hair salons, beauty salons, nail salons, eyelash salons, etc.), growing into one of the largest owner organizations in the beauty industry. It provides a learning environment that addresses the management and human resource challenges facing the beauty industry by leveraging its nationwide member network. Under the concept of "Owners are polished by owners," it engages in multifaceted initiatives such as management education, technical contests, joint purchasing, and social contribution activities.

Training Session Content

In recent years, with the spread of generative AI, consumer search behavior is undergoing a major transformation.

The training session includes lectures to deeply understand the changes in the search environment itself, such as "What is AI search?" and "How does it differ from traditional search?" As we transition from an era where users search for information using keywords to an era where they directly ask AI questions and receive summarized answers, consumer information gathering behavior and how companies/stores deliver information are beginning to change significantly. While organizing the overall picture of this AI search era, the session provides an opportunity to systematically learn the perspectives that managers and leaders should grasp, including why it is necessary to understand this change now, how it will affect the way salons and stores disseminate information and present their brands in the future, and the need to review the design of information itself that companies and stores disseminate as the entry point for search changes.

About the Instructor: Mr. Sawada

As the Representative Director of Glade Inc., Mr. Sawada develops businesses in multiple real business areas, including food service, beauty, and reuse, focusing on business reconstruction and AI-specialized marketing. Based on his knowledge gained from both real store management and marketing support, he is building and providing AI utilization methods that lead to results from a practical perspective, and has been involved in the revitalization and growth of store businesses, including store turnarounds, new business launches, and business model transformations.

He also offers services to support corporate customer acquisition, operational efficiency, and information organization, such as AI search countermeasure services and AI marketing support. A key feature is his support focused on "information design to be correctly understood and chosen by AI" in an era where generative AI is increasingly becoming the primary search tool, shifting from traditional search engines. His support goes beyond simple tool implementation or temporary measures, providing practical-level support for customer acquisition funnels and content design that will be effective in the AI era, taking into account the business direction, store strengths, and customer relationships.

In this training session, he will explain how stores and salons should organize and disseminate information, incorporating "on-site experiences" based on concrete trial and error in businesses such as restaurants, beauty salons, and reuse businesses, not just theory. He will unravel the "AI search era" from the perspective of someone who has experienced both business reconstruction and AI marketing.

Affinity with SPC GLOBAL

As one of the largest voluntary chain organizations in the beauty industry, SPC GLOBAL engages in a variety of activities aimed at mutual learning among owners and the development of human resources and next-generation managers.

Glade Inc. operates real stores in multiple industries, including beauty salons, and implements AI search and AI marketing. The company is deeply involved in both the challenges directly related to salons such as "management, customer acquisition, and operational efficiency," and AI search technology.

Therefore, the two are highly compatible partners, as this training session can deliver concrete methods for "store marketing for salons to continue to be chosen in the coming era," using search-based AI as an entry point.

Future Outlook

Through this training session, we aim for managers and leaders to broadly and deeply understand the concepts of AI search and store marketing in beauty salons. As consumer search behavior shifts to generative AI, we will refine the accuracy of content that organizes and articulates how salons and stores should design and deliver information from a practical perspective. In the future, we plan to clearly communicate the potential of "store marketing in the AI search era" and its specific impact on salon management. Our goal is to spread "information design assuming AI search" throughout the industry so that beauty salons can continue to be chosen in the coming era.

Company Profile

Company Name

Glade Inc.

Location

1-8-5 Shibuya, Shibuya-ku, Tokyo 150-0002

Representative

Yoshihiro Sawada

Business Activities

Business reconstruction support, AI-specialized marketing, reuse business, beauty and food service businesses, etc.

Official Website

https://glade.co.jp/