IAS Expands Brand Safety and Suitability Measurement to YouTube Audio Advertising Campaigns

NEW YORK – June 12, 2026 – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube audio advertising campaigns. This expansion will provide advertisers with independent, third-party transparency into their audio ad investments, enabling them to verify that their ads are running on content that meets their desired safety and suitability standards across YouTube’s various formats.

This expansion underscores IAS’s continued commitment to bringing transparency to every place advertisers invest their budgets. By delivering reliable, advanced solutions that turn media quality into a growth driver, IAS helps reduce waste, protect brand value, and maximize return on investment.

“Digital audio engagement is surging, with US adults expected to spend an average of 1 hour and 26 minutes per day across audio formats on various platforms by 2026, according to Emarketer data*,” said Lisa Utzschneider, CEO, IAS. “As more brands shift their advertising budgets to audio, it is essential that we deliver the same level of transparency at the content level that brands have come to expect from IAS. We are thrilled to extend our TMQ to YouTube audio advertising campaigns, providing the trusted, third-party measurement advertisers need to scale their campaigns with confidence.”

YouTube audio ads have proven to be a highly effective tool for advertisers looking to connect with audiences in a “watch and browse” environment. Google data shows that YouTube has over 1 billion active podcast users monthly across its various formats, making it the most popular podcast platform in the US.

Total Media Quality for YouTube audio advertising campaigns will provide advertisers with:

Integrated and Transparent Data: Advertisers can gain a single view of brand safety and suitability across the YouTube ecosystem – including Shorts, long-form video, and now audio – powered by advanced AI measurement.

Detailed and Actionable Insights: Marketers can scale campaigns across YouTube with confidence, thanks to integrated reporting that provides clarity on where ads are running, in line with industry standards.

Global Availability: Measurement for YouTube audio advertising is available in all regions.

Building on its long-standing partnership with YouTube, IAS continues to provide capabilities to more effectively drive and understand marketing performance on the world’s leading video platform.

In 2024, IAS launched IAS Optimization for YouTube, maximizing contextual suitability for advertisers across YouTube with enhanced pre-screening suitability controls, in addition to AI-powered measurement reporting. IAS also launched its brand safety solution with pre-screening for Google’s Search Partner Network (SPN) in 2025 and has achieved MRC accreditation for its integrated third-party measurement and reporting of YouTube video viewability.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform. We provide the most actionable data to help enterprise clients, publishers, and media platforms, including some of the world’s largest, to secure a vibrant internet environment and drive business results. IAS is Verifiable, Independent, and Transparent. Our software eliminates variables so everyone can trust the data. IAS is on a mission to secure the internet and inform the world’s largest brands and publishers with data they can trust. Learn more at integralads.com/jp/

*EMARKETER Forecast, June 2025