IP4 Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President & CEO: Tsuyoshi Kohama) will begin sequentially releasing the 'Hanamaru Obake Mini Bag Charm Collection' (500 yen per play, including 10% tax, 5 designs in total) at capsule toy vending corners nationwide starting from late July 2026.

[Product Overview]

Sanrio's 'Hanamaru Obake' makes its capsule toy debut as a mini-bag-style keychain!

'Hanamaru Obake' is a mysterious little ghost who gives you a 'hanamaru' (gold star) for your hard work each day. Adorably dressed with ribbons, the round ghost and cherry motif create a sweet and charming design.

Perfect not only as a bag charm to attach to your favorite tote, but also as a mini pouch. Thanks to its gusseted structure, it offers more space than it appears—ideal for carrying small essentials like lipstick, wireless earbuds, or charging cables. With unique designs on both sides, it's cute from every angle!

Don’t miss your chance to collect them all!

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E

[Product Details]

• Product Name: Hanamaru Obake Mini Bag Charm Collection

• Release Date: Sequential release starting late July 2026

• Price: 500 yen per play

• Target Age: 15 years and older

• Number of Variants: 5 types • A • B • C • D • E

• Materials: Synthetic PU, polyester, POM, nylon, polyester, iron

• Country of Origin: China

• Available At: Capsule toy vending machines nationwide * We cannot provide information on specific store locations.

• Publisher: IP4 Co., Ltd.

* The images shown may differ slightly from the actual product.

The information in this material is current as of July 2026.

ⓒ 2026 SANRIO CO., LTD. APPROVAL NO. L670885

FACT BOX

  • Source: PR TIMES
  • Category: New Product