IPconnect and Canon Marketing Japan Sign Basic Agreement to Explore Collaboration on AI-Powered Content Risk Management Service Business

IPconnect Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Naoyuki Murai; hereinafter referred to as IPconnect) has signed a basic agreement with Canon Marketing Japan Inc. (Representative Director and President: Masachika Adachi; hereinafter referred to as Canon MJ) to explore collaboration on a business for an AI-powered content risk management service.

Going forward, the two companies will consider the social implementation of a mechanism to identify, appropriately assess, and manage the risks associated with AI-generated content, such as images and videos, with the aim of realizing a society where generative AI can be used safely and securely by various stakeholders.

Background: "Hidden Risks" in Generative AI Utilization

Recently, with the widespread adoption of generative AI, the use of AI-generated content has been expanding in various fields. On the other hand, there is an increasing possibility that generated images and videos may unintentionally resemble existing copyrighted works, characters, individuals, or brand expressions, leading to suspicions of infringement or reputational risks.

While companies are increasingly seeking to utilize generative AI in their operations, they face the challenge that it is not easy to assess the risks associated with the generated content. These challenges also hinder productivity improvements through the active utilization of generative AI.

About the Solution "AI rights HUB"

With the cooperation of Canon MJ, IPconnect has been developing "AI rights HUB," a solution that visualizes unintended rights risks and reputational risks associated with the use of AI-generated content, and supports anyone in making informed decisions for content utilization. This solution provides materials for individuals to confidently determine whether to use AI-generated content through prompt analysis, risk assessment of generated images, and recording/evidencing of generation and judgment results using blockchain.

Furthermore, this solution received the "Mirai Vision Award," a special prize, in Domain 3 "Exploration of Risks and Development of Risk Mitigation Technologies for Ensuring the Safety of Generative AI" of the 2025 NEDO Prize-Winning Program "GENIAC-PRIZE."

AI rights HUB Service Image: Analyzing risks from multiple perspectives

▶ For details on AI rights HUB functions and development background, please refer to our previous press release:

"'AI rights HUB' Visualizing Copyright Infringement and Viral Risk of Generative AI Wins NEDO GENIAC-PRIZE 'Mirai Vision Award'" (March 25, 2026)

https://prtimes.jp/main/html/rd/p/000000007.000123466.html

Past Initiatives and Future Plans of Both Companies

Canon MJ and IPconnect have jointly worked on planning and promoting PoCs (Proof of Concepts), market research, and awareness-raising activities. Based on the basic agreement signed this time, they will promote demonstrations for the social implementation of this business and explore the possibility of further collaboration with partners.

Instead of excessively restricting the use of generative AI due to risks, they aim to contribute to the construction of a new social infrastructure that supports both creative activities and content utilization by establishing a mechanism that can appropriately visualize, assess, and record risks.

Canon MJ Overview

Company Name: Canon Marketing Japan Inc. Location: 2-16-6 Konan, Minato-ku, Tokyo Representative: Masachika Adachi, Representative Director and President Established: February 1, 1968 Business Activities: Domestic marketing of Canon products and related solutions Corporate Website: https://corporate.jp.canon/

<Company Overview and Inquiries Regarding This Matter>

Company Name: IPconnect Inc. Location: Otemachi Building 6F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo Representative: Naoyuki Murai, Representative Director Established: July 1, 2022 Business Activities: A company that provides new solutions through technology in the Japanese content domain. Develops and operates AI supervisory systems (IP Supervisory Supporter) and rights registration systems to blockchain (jpnft). Also develops and operates AI rights HUB, etc. Corporate Website: https://ipconnect.co.jp/ E-mail: [email protected]

* AI rights HUB is not a service that provides legal advice. If individual legal judgment is required, please consult with a professional such as a lawyer. Keywords: