Ipsos Launches AI-Powered Product Testing Platform

Ipsos, one of the world's largest market research companies, has launched 'Product Studio,' a platform that integrates the speed of AI, scientific rigor, and deep human insight to open a new era of product testing. Developed in collaboration with leading FMCG manufacturers, Product Studio enhances both the speed and quality of product testing. By combining manufacturers' test protocols with Ipsos' proven methodologies, it achieves a 35% reduction in project timelines and high customizability. It is currently available in 11 markets, including Japan, with a significant global rollout planned for later this year.