A long-awaited new item in the KiSS base makeup series! Introducing a serum foundation that banishes dullness and bestows a pure, 'shiratama' (rice cake)-like*1 translucency—achieving 'applied transparency'*2.

KiSS Purely Serum Foundation SPF28 PA++

5 shades, 24g, ¥1,600 each (¥1,760 including tax)

*Prices shown are manufacturer's suggested retail prices.

Available nationwide on Friday, April 10, 2026

KiSS introduces a new serum foundation that combines 'shiratama'-level*1 translucency with high adhesion, leading to a smooth, porcelain-like skin finish!

It quickly fits the skin to form a uniform, thin veil, maintaining a beautiful finish for a long time.

Formulated with popular beauty serum ingredients, it provides a fresh, moisturizing feel as if you are applying skincare while wearing makeup.

*1 Image of fine-textured, translucent skin like a shiratama (rice cake).

*2 Due to makeup effects.

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[Product Features]

KiSS Purely Serum Foundation SPF28 PA++

5 shades, 24g, ¥1,600 each (¥1,760 including tax)

*Prices shown are manufacturer's suggested retail prices.

Applied transparency*1. For pure, 'shiratama'-level*2 skin.

A highly adhesive, long-lasting serum foundation.

Contains 'Shiratama Reflection Powder' for 'shiratama'-level*2 translucency

◇ Banishes dullness and provides pure translucency*1.

*1 Due to makeup effects.

*2 Image of fine-textured, translucent skin like a shiratama.

'Serum Fit Formula' that quickly fits the skin and forms a thin veil

◇ The thin veil adheres to the skin, achieving a long-lasting finish that resists smudging.

Corrects pores and unevenness for smooth, porcelain-like skin

◇ Formulated with 'Unevenness Flat Powder.' Smooths out concerning pores and skin texture.