Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care

KiSS Black Serum Mascara

1 shade, 5g, 1,600 yen (1,760 yen incl. tax) *Prices are manufacturer's suggested retail prices.

Pre-release: July 1, 2026 (Wed) Nationwide release: July 15, 2026 (Wed)

KiSS is launching a new concept 'Black Lash Serum' that acts as both a mascara and a daytime lash treatment. This item simultaneously provides care benefits to protect lashes from daytime damage and a mascara effect to create defined, vibrant eyes. Its styling gel base locks in upward curls, maintaining a glossy and supple finish.

### Product Features

**A New Concept in Care: 'Black Lash Serum' Protecting Lashes from Daytime Damage** Improves lash resilience, firmness, and shine with 'lash damage repair' throughout the day. Unique premium support ingredients guide damaged lashes to a healthy appearance. Formulated with WIDELASH™ (Biotinoyl Tripeptide-1, Panthenol, Glycerin) to bring out supple beauty.

**Locks in Curls with Styling Effects** Features a styling gel base that firmly fixes curls upon application, creating glossy, upward-swept lashes.

**Designed for Ease of Application** Uses a unique 'curl-designed brush' that fits the eye shape, ensuring even application on fine areas like inner corners, outer corners, and lower lashes.

**Easy Removal & Skin Irritation Tested** Adopts a formula designed to reduce lash burden. *Skin irritation tested (does not guarantee that skin irritation will not occur for all individuals).