Tokyo Beauty Week Partners with Brands for 2026 Beauty Event; Free Webinar on June 16

The Tokyo Beauty Week Executive Committee (operated by istyle Inc.) will host the beauty festival "Tokyo Beauty Week" in the Harajuku and Omotesando area from November 18 to 24, 2026. The event aims to create a culture of "Beauty in Tokyo" through co-creation with partners inside and outside the cosmetics industry. To achieve this, the committee has started recruiting brand partners who share the concept to co-create the event. Last year's inaugural event attracted over 10,000 visitors with a 95.3% satisfaction rate. This year's event will be expanded in both scale and content, combining Tokyo's Diversity, Mix Culture, and Creativity with the potential of Beauty. A free online explanation seminar for brands will be held on June 16, 2026, from 14:00 to 15:00 via Bizibl, detailing exhibition plans and ways to engage with consumers. The event will take place at venues including Laforet Museum Harajuku and @cosme TOKYO.