ITreview Announces 'Customer Voice Leaders 2026'

IT Cloud Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Genta Kuroino), operator of ITreview — a B2B IT product and SaaS review platform — announced the 'Customer Voice Leaders 2026' at its user conference 'VOICE' held on June 16. This award honors companies that actively incorporate customer feedback through ITreview to improve their products and services and build stronger customer relationships, growing together with their users.

About Customer Voice Leaders

ITreview is a platform that provides user-generated reviews of IT products, SaaS, and technology services to help users make optimal service selections. The platform also offers marketing and customer success support services to vendor companies by leveraging these reviews.

With the recent widespread adoption of generative AI, the importance of authentic user voices (first-hand information) has significantly increased, making review utilization more critical than ever for businesses.

'Customer Voice Leaders' recognizes companies that proactively incorporate user feedback to improve their products and services, strengthen customer relationships, and implement generative AI strategies (AEO: Answer Engine Optimization). In 2026, a total of 10 companies were selected across the following 7 categories:

Customer Voice Leaders 2026: 10 Winning Companies

Representatives of the Customer Voice Leaders 2026 Awardees

[Review Collection Category]

・Kubell Inc. (Chatwork)

— Implemented multifaceted review strategies, acquiring 201 reviews in one month

・Frontier Inc. (Ready Crew)

— Promoted company-wide review collection and satisfaction improvement, achieving high-quality reviews

・Yayoi Co., Ltd. (Yayoi Accounting)

— Acquired 164 reviews through proactive initiatives, ranking first in category review count

[Product Improvement Utilization Category]

・Subspire Inc. (U-KOMI)

— Implemented over 30 feature improvements based on reviews, driving product value enhancement

[Content Utilization Category]

・Sanbridge Inc. (Smartvisca)

— Built dedicated landing pages and measurement environments to advance content utilization of reviews

[Intent Data Utilization Category]

・Kaonavi Inc. (Kaonavi)

— Established a weekly intent data sharing system to drive deal conversion

[Customer Success Utilization Category]

・M-TECS Corporation (LANSCOPE Endpoint Manager Cloud Edition)

— Institutionalized review analysis and intent data usage in customer success operations

・Ohtsuka Corporation (SMILE V 2nd Edition)

— Advanced review collection and utilization strategies linked with customer communities

[Executive Utilization Category]

・Sky Inc. (SKYSEA Client View, SKYPCE)

— Company-wide deployment of review utilization culture led by executives, applied to sales activities

[AEO and AI Utilization Category]

・SimTops Inc. (i-reporter)

— Promoted AEO initiatives and AI agent utilization, extending into sales activities

*Company names and product names listed from left to right. Awarded companies are listed alphabetically and in Japanese alphabetical order by category.

Background of the New 'AEO and AI Utilization' Category

The rapid spread of generative AI has brought significant changes to corporate information dissemination and product awareness. As reliable third-party reviews and authentic user voices gain importance in AI-powered search and response generation, the application of review data accumulated on ITreview continues to expand.

In response, Customer Voice Leaders has newly established the 'AEO and AI Utilization' category. This category recognizes companies that have advanced innovative initiatives in review utilization for the AI era, AEO strategies, and AI agent integration.

Additionally, in 2026, ITreview launched a new feature called the 'AEO Dashboard' to meet the growing demand for information visibility in the generative AI era. By visualizing citation and exposure data of various websites in AI-generated responses, the dashboard supports companies in expanding brand awareness and optimizing information strategies for the AI era.

Detailed case studies of the winning companies will be published as interview articles in the coming months. Stay tuned.

About the 'ITreview User Conference VOICE'

The 'Customer Voice Leaders' were announced at this user conference, which invites ITreview-listed companies to share best practices and results in marketing, sales, customer success, and product improvement through customer feedback.

In 2026, the event featured award presentations, case study sessions by winning companies, and thematic sessions on review utilization and AEO in the generative AI era. Approximately 300 ITreview-listed companies participated, engaging in active networking and knowledge exchange.

IT Cloud, the operator of ITreview, also listened to user feedback and discussed the future of review utilization and new information dissemination models in the AI era, gathering insights for future service improvements and feature development.

ITreview

ITreview is a review platform where real users of enterprise IT products and cloud services share their experiences. Prospective buyers can read user reviews and product information to identify high-satisfaction products adopted in real business environments. The platform hosts approximately 900 categories and 15,000 products and partners, with around 159,000 reviews.

To adapt to new information flows in the generative AI era, ITreview has enhanced its offerings for IT vendors and listed companies, including the 'AEO Dashboard' that visualizes citation data on AI platforms and integration features enabling intent data usage within Salesforce.

ITreview

https://www.itreview.jp/

IT Cloud Co., Ltd.

Founded in 2018 to operate a B2B IT product review platform, IT Cloud's mission is 'Innovation and Confidence in IT Selection.' The company operates ITreview, a B2B review platform that aggregates trustworthy voices and reliable information essential for enterprises leveraging technology.