[Iwaki FC] 2025 Season Visitor Analysis Report (Home Game Attendance Frequency Analysis and Interview Survey)

Iwaki FC is pleased to announce the results of an analysis of home game attendance data (J.League Marketing Database) from the 2025 season and an interview survey with visitors. This initiative was undertaken to understand the current fan base and to consider effective future marketing strategies.

Last year, Iwaki FC celebrated a significant milestone: its 10th anniversary. We aim to be loved more by the community, increase our supporters, and strive for a future where the stadium is filled with enthusiastic crowds for every match.

◼︎ Prerequisites

For this analysis, data such as "attendance records," "remote check-in history," and "membership data" from the 2024 and 2025 seasons were compiled and processed from the J.League Marketing Database to understand fan characteristics based on the number of home game attendances. The results of this survey revealed a critical turning point that influences the "fan engagement and loyalty" of first-time stadium visitors. These findings will be utilized in designing strategies and measures for Iwaki FC's future goal of "filling every stadium for every match."

◼︎ Attendance Status Revealed by Data Analysis (2025 Season)

・Attendance Frequency and Attributes The higher the attendance frequency, the higher the proportion of residents from Fukushima Prefecture; for F5 (16 times or more), 95% are residents within the prefecture.

A contrasting structure is observed, where approximately 70% of the F5 group are season ticket holders, while about 90% of the F1 group are non-members.

・Polarization of Attendance Frequency Furthermore, a distinctive structure regarding attendance frequency in the 2025 season has been revealed.

Looking at home game visitors in the 2025 season by attendance frequency, those who attended only once were the most numerous at 2,396 people, followed by enthusiastic supporters who attended all 19 matches (854 people).

Furthermore, when viewed by attendance frequency groups, the group attending only once (F1) is the largest with 2,396 people, followed by the group attending 16 times or more (F5) which accounts for a significant volume with 1,680 people.