Iwaki FC: 2025 Season Spectator Analysis Report (Home Game Attendance Frequency Analysis and Interview Survey)

Iwaki FC announces the results of an analysis of home game attendance data (J.League Marketing Database) from the 2025 season and an interview survey with spectators. This research was conducted to understand the current fan base and to consider effective future marketing strategies.

Last year, Iwaki FC celebrated its 10th anniversary. The club aims to be loved more by the community, increase its supporters, and achieve a future where the stadium is filled with passionate fans for every match.

◼︎Prerequisites / Background

For this analysis, data such as "attendance records," "remote check-in history," and "membership data" from the 2024 and 2025 seasons were collected and processed from the J.League Marketing Database to understand fan characteristics based on home game attendance frequency. The results of this survey revealed critical turning points that influence whether first-time stadium visitors become "fans" or "loyal supporters." These findings will be utilized in designing strategies and measures for Iwaki FC's future goal of "filling the stadium for all matches."

◼︎Attendance Status Revealed by Data Analysis (2025 Season)

・Attendance Frequency and Attributes The higher the attendance frequency, the higher the proportion of residents from Fukushima Prefecture. For the F5 group (16 or more visits), 95% are residents within the prefecture.

A contrasting structure is observed where approximately 70% of the F5 group are season ticket holders, while about 90% of the F1 group are non-members.

・Polarization of Attendance Frequency Furthermore, a distinctive structure regarding attendance frequency in the 2025 season has become clear.

Looking at home game spectators in the 2025 season by attendance frequency, those who attended only once were the most numerous at 2,396 people, followed by enthusiastic supporters who attended all 19 matches (854 people).

Furthermore, when viewed by attendance frequency groups, the group that attended only once (F1) was the largest with 2,396 people, followed by the group that attended 16 or more times (F5) which accounted for a significant volume with 1,680 people.