Ixius Inc. (Headquarters: Chuo-ku, Tokyo; President & CEO: Takashi Naito), which provides the AI-powered information dissemination and analysis platform "STOREPAD," conducted a survey report on dining out awareness for its [2026 Edition]. The survey targeted 3,000 individuals aged 21-59 residing in Tokyo and the three surrounding prefectures.

The results of this survey indicate that Google Maps is evolving beyond a mere tool for finding locations, becoming an important source of information that assists in comparison and decision-making before visiting a restaurant, and even in deciding menu items after arrival. This report summarizes the latest trends among consumers to aid restaurant businesses in building their "reasons to be chosen."

Background of Publication: Solving Opportunity Loss in Customer Acquisition Due to Misaligned Information Dissemination

Online information is indispensable for consumers when choosing a restaurant. However, disseminating information tailored to the diverse purposes of users and maintaining accurate updates across multiple media platforms places a significant burden on restaurant operators. Ixius has published this awareness survey report, based on a questionnaire of 3,000 people, to support the understanding of increasingly complex restaurant customer acquisition and to enable restaurant operators to build optimal customer acquisition strategies.

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Survey Results Highlights

Over Half Dine Out "Once a Week or More"

An analysis of those who dined out within the last three months revealed that 55.2% actively dine out "once a week or more" (※This is the sum of responses for "once a week," "2-3 times a week," and "4 or more times a week"). In terms of the overall frequency of dining out, "about once a week" was the most common response at 25.7%, followed by "about 2-3 times a month" (22.7%) and "about once a month" (22.1%).

3 out of 4 People Regularly "Explore New Restaurants"

When asked about the frequency of "exploring new restaurants," 72.5% (approximately 3 out of 4 people) reported regularly discovering new dining establishments. The most frequent response was "about once every 2-3 months" (37.5%), followed by "about once a month" (14.4%). On the other hand, 27.5% are "repeat customers" who do not visit new places.

Other Analysis Topics Included in the Survey Report

In addition to the highlights above, the full version of this report includes detailed data that can provide hints for store operations:

【Dining Out Frequency by Age Group】The "Bipolarization of Usage Frequency" Trend Observed in the 40s

While "about once a week" is the most common frequency for those in their 30s and 50s, in the 40s, "about once a month" (27.7%) is the most frequent response, with "2-3 times a week" (24.1%) ranking second, indicating a trend of polarized usage frequency.

【New Exploration Psychology of Younger Generations】Stronger New Exploration Needs Among 20s

Comparing the frequency of exploring new restaurants by age group year-on-year, the proportion of those in their 20s who explore new places "4 or more times a week" is on an increasing trend (2.3% → 5.2%), suggesting a growing curiosity for food among younger generations (※Year-on-year comparison is a reference value indicating the trend of change in proportion).

【Diversifying Usage Scenarios】"Alone (48.4%)" is Most Common, but Clear Daily Diversification is Evident

While dining out "alone" is the most common scenario, the fact that many users regularly use restaurants for multiple different purposes (multiple responses allowed) highlights the importance of disseminating information tailored to the user's "purpose for today."

Free Download of the Survey Report

The full report summarizing this survey can be downloaded for free from the URL below.

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Survey Overview

Survey Method: Internet-based questionnaire survey

Survey Target: 3,000 men and women aged 21-59 residing in Tokyo and the three surrounding prefectures (750 individuals per age group)

Survey Date: May 2026

Request for Citation of Survey Results

When reprinting the content of this release, please cite "Survey by Ixius Inc." along with the article URL.

About STOREPAD

STOREPAD is a platform for store information dissemination and analysis that collaborates with various domestic and international store customer acquisition media. It reduces man-hours and improves customer acquisition by enabling simultaneous information dissemination to various media such as map apps, portal sites, inbound media, social media, and homepages, as well as by analyzing reviews, and realizes effective MEO. It leads to successful store operations.

▶Service Site https://storepad.jp/

▶Request for Materials https://storepad.jp/report/service

Company Profile

Company Name: Ixius Inc.

Representative: President & CEO Takashi Naito

Location: 10F Ginza Toyo Bldg., 1-15-6 Ginza, Chuo-ku, Tokyo 104-0061

Company HP: https://ixyas.co.jp/

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  • Source: PR TIMES
  • Category: Surveyレポート