New Option for Zenzai, 25 Years After Launch. New Product Made with Hokkaido Ingredients, Enjoyable Without a Bowl, to be Released July 16.

Izuman Co., Ltd. (Izuman Jozu Co., Ltd.) (Head Office: Taketoyo-cho, Chita-gun, Aichi Prefecture, Representative Director: Eiichiro Yoshida, hereinafter referred to as "our company"), founded in 1921 and having developed over 20,000 types of seasonings and retort-pouch foods primarily through OEM, will begin selling the new product "Kantan Hokkori Hokkaido Azuki Zenzai" on July 16, 2026 (Thu).

[Izuman Official Online Shop] https://izuman.shop/

Due to changes in lifestyle, the demand for convenience and single-serving sizes is increasing. In response to customer feedback, we have prepared a new option for our zenzai, which has been enjoyed for 25 years since its launch. We are particular about using Hokkaido ingredients and have adopted a microwave-safe pouch that does not require a bowl. Furthermore, by making it a single-serving size perfect for satisfying a small hunger, it is a "just right cup" that combines deliciousness and convenience.

A comforting taste finished with 3 types of Hokkaido ingredients

This product uses Hokkaido azuki beans, Hokkaido beet sugar, and Hokkaido kettle-cooked salt.

The azuki beans are luxuriously used and finished with a gentle sweetness from beet sugar. Furthermore, a hint of kettle-cooked salt enhances the rich flavor of the azuki beans.

It has a gentle and comforting taste, perfect for when you want to take a break.

Ingredient image

More convenient with a microwave-safe pouch that doesn't require a bowl

The package uses a self-standing pouch that is safe for microwave use.

Because the opening is wide, it can be used as a bowl as is, allowing you to enjoy it without preparing a separate bowl.

It can be heated directly in the microwave, so you can enjoy it without using fire.

It can be enjoyed not only heated but also chilled or at room temperature, making it easy to enjoy in various situations such as relaxing at home, as a snack at the office, or outdoors throughout the year.

A single-serving size perfect for satisfying a small hunger

We have newly prepared a 140g single-serving size that is just right for satisfying a small hunger.

It can be enjoyed in various situations, such as a snack, when you want to take a break between work or chores, or when you want something sweet after a meal.

We propose this as a new option to accompany your daily life.

"Kantan Hokkori Hokkaido Azuki Zenzai" is a new product born from "Zenzai 180g," which has been loved for 25 years since its launch. With its commitment to Hokkaido ingredients, a microwave-safe pouch that doesn't require a bowl, and a single-serving size, we deliver a "just right cup" that fits modern lifestyles.

【Product Overview】

Package

□ Product Name: Kantan Hokkori Hokkaido Azuki Zenzai

□ Contents: 140g

□ Shelf Life: 12 months from date of manufacture

□ Storage Method: Avoid direct sunlight and store at room temperature.

□ Price on our company's online shop: 324 yen (tax included) excluding shipping

【How to Enjoy】

Can be enjoyed hot, cold, or at room temperature.

When heating in a microwave, heat for approximately 1 minute 30 seconds at 500W or approximately 1 minute 10 seconds at 600W.

When heating in boiling water, heat the unopened bag in boiling water for approximately 3 minutes without boiling.

【Sales Channels】

▽ Izuman Official Online Shop

https://izuman.shop/

▽ Rakuten Ichiba

https://www.rakuten.co.jp/izuman/

▽ Amazon Store

https://www.amazon.co.jp/izuman

【About Izuman Co., Ltd.】

We, Izuman Jozu, are a manufacturer of seasonings and retort-pouch foods, founded in the Chita Peninsula of Aichi Prefecture, celebrating our 104th year this year.

Our manufacturing, which originally began with the brewing of "tamari soy sauce" and "miso," has evolved over time to include the production of commercial seasonings and retort-pouch foods for professional chefs. The products we have handled so far have been enjoyed in a wide range of settings, including hotels, restaurants, and souvenir shops.

Although we have been manufacturing primarily commercial products for many years, in recent years, we have also focused on developing original Izuman products with the desire to "allow customers to enjoy professional-grade flavors at home."

We will continue to develop delicious products that make everyone's lives more enjoyable and fulfilling.

Factory exterior

【Company Profile】

Company Name: Izuman Jozu Co., Ltd.

Representative: Eiichiro Yoshida, Representative Director

Location: 78 Satonaka, Taketoyo-cho, Chita-gun, Aichi Prefecture, 470-2544

Business Activities: Manufacturing of processed seasonings and retort-pouch foods

Capital: 18 million yen

Homepage: https://izuman.jp/