Tokyo-based refillable perfume brand 'HÄZE Tokyo' concludes first popup store, second to be held in Daikanyama starting June 19

J&T Partners Inc. (Headquarters: Nakano-ku, Tokyo; CEO: Zhu Zhenying) has successfully concluded 'Moments in Between,' the first popup store for its Tokyo-based refillable perfume brand 'HÄZE Tokyo,' held in the Yoyogi Park area from June 4 (Thursday) to June 7 (Sunday), 2026.

HÄZE Tokyo launched its official online store on June 1, 2026, based on the concept of "regulating thoughts and air with scent." It is a refillable perfume brand designed to accompany the daily "transitions" of urban life, such as commuting, working, resting, and before going out at night.

Despite being shortly after the brand launch, the first popup store attracted many visitors, providing an opportunity for them to experience the three scents—'Soft Dawn,' 'Still Moss,' and 'Nightwalk'—along with the brand's unique refillable product system.

First Popup Store Held in Yoyogi Park Area

At the first popup store in the Yoyogi Park area, visitors were able to try all three scents of HÄZE Tokyo, while the starter set, 10mL refills, and refillable cases were also displayed and sold on-site.

Interest was high not only in the scents themselves but also in the 10mL refill bottles suitable for carrying, the aluminum refillable cases, and the starter sets that allow customers to experience all three scents at once.

At the venue, the company was able to directly demonstrate the HÄZE Tokyo product experience: not just "choosing" a perfume, but "carrying and using it properly in daily life."

Event Period: June 4 (Thursday) – June 7 (Sunday), 2026

Second Popup Store to be Held in Daikanyama Area Starting June 19

HÄZE Tokyo will hold the second installment of its 'Moments in Between' popup store series in the Daikanyama area from June 19 (Friday) to June 21 (Sunday), 2026.

In the second event, just like the first, visitors can test all three HÄZE Tokyo scents and see the Starter Set, 10mL refills, and Refillable Cases.

Business hours are 11:00 to 20:00 each day. Admission is free, and no reservation is required.

The Daikanyama area is home to many shops and cafes with a high sensitivity to fashion, lifestyle, and design. This provides an opportunity to enjoy the quiet and sophisticated scent experience offered by HÄZE Tokyo in a calmer space.

Furthermore, as June 21 (Sunday) falls on Father's Day, it is a great time to browse for gifts for loved ones as well as for yourself.

Second Popup Store Overview

Event Name: HÄZE Tokyo Popup Store “Moments in Between”

Event Period: June 19 (Friday) – June 21 (Sunday), 2026

Location: 25-3 Sarugaku-cho, Shibuya-ku, Tokyo

Access: 3-minute walk from Daikanyama Station (Tokyu Toyoko Line)

Hours: 11:00 – 20:00

Admission: Free, no reservation required