When is 'Milk Day' and 'Milk Month'?

June 1 is 'Milk Day', and June is 'Milk Month'.

Why is June 1 Milk Day?

In 2001, the United Nations Food and Agriculture Organization (FAO) proposed June 1 as 'World Milk Day' to promote understanding of dairy farming and raise awareness of the importance of milk.

What activities are held during Milk Month?

Events and campaigns are held across the country, 'Recommended! Milk Recipes' are proposed, heatstroke prevention awareness is promoted, and social media initiatives such as the '#MilkSmile' posting campaign are conducted.

What is the 'Milk for a Smile Project'?

It is a project launched by the Ministry of Agriculture, Forestry and Fisheries and J-Milk in June 2022 to promote the expansion of milk and dairy product consumption through government and private sector collaboration.

What is the heatstroke prevention strategy involving milk?

The initiative promotes drinking milk immediately after exercise to increase blood volume, improve circulation, and build a heat-resistant body, and communicates specific practices for 'exercise + milk'.

Announcement of 'Milk Day and Milk Month' Initiatives

Published May 27, 2026 5:00 PM ・ Updated Jun 14, 2026 8:36 AM ・ 4 min read ・ Source: PR TIMES

J-Milk has designated June 1st as 'Milk Day' and June as 'Milk Month.' In coordination with the industry-wide 'Smile with Milk Project,' it is launching nationwide activities, including local events, SNS-based information dissemination, and education on heatstroke prevention.

J-Milk designates June 1st as 'Milk Day' and June as 'Milk Month.' Every year around this time, J-Milk disseminates information to enhance the value of milk and dairy products and promote understanding of the dairy industry. This year, Milk Day and Milk Month are coordinated with the 'Smile with Milk Project,' an industry-wide initiative to expand demand for domestic milk and dairy products. Information on events and campaigns conducted by project members across the country is being gathered and disseminated.

Furthermore, various activities will be deployed, including education on heatstroke prevention using milk, suggestions for 'recommended milk recipes for this summer,' and intensive social media posting campaigns from dairy farmers, manufacturers, and milk fans.

A special page for Milk Day and Milk Month has been opened on the project's portal site, consolidating relevant information.

https://smile.j-milk.jp/milkday/

Details of the activities are as follows:

1. Milk Day/Milk Month Special Page Provides information on nationwide events and campaigns, and proposes new ways to enjoy milk through 'recommended milk recipes for this summer.' (Cooperating members: Island Co., Ltd., Every Co., Ltd., Konan Women's University, Nadia Inc., Meiji Co., Ltd., Morinaga Milk Industry Co., Ltd., Megmilk Snow Brand Co., Ltd., Yotsuba Milk Products Co., Ltd., JA Zen-Noh, Central Dairy Council, Japan Dairy Industry Association)

2. Heatstroke Prevention Education Distribution of a 'Heatstroke Prevention Leaflet' outlining the practice of 'Exercise + Milk.'

3. SNS Posting Campaign '#SmileWithMilk' Encourages users to follow official accounts and post using the hashtags '#SmileWithMilk', '#MilkDay', and '#MilkMonth'.

International Collaboration: In response to the global organization GDP, the use of international hashtags '#WorldMilkDay' and '#EnjoyDairy' is also encouraged.

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Source: PR TIMES
Category: キャンペーン

Announcement of 'Milk Day and Milk Month' Initiatives

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