Bel Amer Isetan Shinjuku Store to Refresh Open on May 20 with Exclusive Chocolate Collection

Japanese chocolatier Bel Amer will reopen its Isetan Shinjuku store on May 20, 2026. The store features exclusive items like 'Premium Palet Chocolat Confiture' and 'Petit Terrine Chocolat.' Celebrating its 2003 heritage, the brand offers an extensive SS collection including the ice-cream-themed 'Summer Palet Chocolat,' multi-layered fruit jellies named 'Fruit Float,' and renewed 'Chocolat Mizuyoukan' that blends traditional Japanese red bean paste with premium cocoa.