JAF Miyagi to Launch Family-Friendly Experience Booth at Super Formula x SUGO Event

The Japan Automobile Federation (JAF) Miyagi Branch (Branch Chief: Yukio Umetsu) will operate an experiential booth for visitors at the 'BOAT RACE 2026 All-Japan Super Formula Championship Round 8 Tohoku Grand Prix at Sports Land SUGO,' held on August 8 (Sat) to 9 (Sun) at Sports Land SUGO (Murata Town, Miyagi Prefecture).

Event Details Page

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About Super Formula

The 'BOAT RACE 2026 All-Japan Super Formula Championship Round 8 Tohoku Grand Prix at Sports Land SUGO' is Japan’s highest-level and fastest formula racing series. All machines compete under equal conditions ('equal condition'), so driver skill and team strategy play a decisive role in determining victory. Beyond pure speed, the race offers rich highlights such as tire strategy and tactical maneuvering. This year, the qualifying format has been renewed, ensuring a tense and exciting race from start to finish.

Highlights for racing beginners:

- Intense battles where skill is directly reflected

- High-level tactical duels

- Thrilling overtaking maneuvers

Additionally, the venue will feature collaborative merchandise sales, guest appearances, and photo spots, making the excitement of racing more accessible. Be sure to experience the thrill in person!

Exhibition Contents

Children's Safety License

Challenge a traffic safety quiz to receive a 'Children's Safety License' that looks just like a real driver’s license! Personalized with your child’s photo, this popular activity is a memorable keepsake from the event. Don’t miss the chance to get this exclusive, event-only license!

Quick Catch (Agility Tester)

'Quick Catch' is a traffic safety awareness tool that measures agility! Watch, judge, and react—this game-like device allows everyone, from children to adults, to enjoy testing their reflexes. Experience whether you can properly respond to the fundamental driving actions of 'perception, judgment, and operation'!

Event Overview: BOAT RACE 2026 All-Japan Super Formula Championship Round 8 Tohoku Grand Prix at Sports Land SUGO

Date: August 8 (Sat) – 9 (Sun), 2026

Venue: Sports Land SUGO International Racing Course

Admission: For details, please check the organizer’s website

Organizer: Kozō Corporation

Event Details Page

Check detailed information such as event overview here.