JALPAK Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Goya Omura, hereinafter JALPAK) and Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Nagura, hereinafter Hakuhodo) have jointly planned a new experiential package tour, "Reality Show Trip." This initiative is the first for the JAL Group to aim for participants to find travel companions by sharing values with each other. As a pilot program, JALPAK will begin accepting reservations on July 6, 2026, for a 2-day, 1-night "Reality Show Trip" set in Atami. By combining Hakuhodo's planning and communication design capabilities with JALPAK's travel operational expertise, we propose an unprecedented travel experience focused on sharing values.
[Background]
With the advancement of social media algorithms, people are spending more time surrounded by information and individuals who share similar values. However, opportunities to meet and converse with strangers outside of screens and connect with like-minded companions are limited. Hakuhodo has been engaged in communication design that connects people to people and people to society. Leveraging this expertise, we have jointly developed a new type of package tour with JALPAK, themed around finding "travel companions who share values" regardless of gender or generation.
[What is "Reality Show Trip"?]
"Reality Show Trip" is an experiential package tour where participants may find lifelong "travel companions" by experiencing each other's values and becoming aware of their own. Participants are only informed of the meeting location and time. In a non-everyday environment akin to a reality show, participants will tackle various missions.
This time, the setting is Atami, approximately 40 minutes from Tokyo Station. Surrounded by Atami's charming retro Showa-era townscape, participants will deepen their connections through missions, making it an experiential communication content that allows them to naturally become friends even as strangers.
Additionally, the TV Asahi official YouTube channel "Douga, Hajimemashita" (over 2.1 million subscribers, as of July 6, 2026), features videos where comedian Carnation Yoshida, comedy duo Nightingale Dance, and actress Otsu Abe experienced parts of the trip.
Watch the video here: https://youtu.be/DphgwAF_FTI
[Three Features of "Reality Show Trip" ]
1. Talk Theme Cards to Understand Each Other's Values: Incorporates mechanisms based on Hakuhodo's expertise to naturally deepen conversations.
2. Challenge 9 Missions: Naturally strengthens bonds between participants through competition and cooperation.
3. Atami-Specific Experiences: Enjoy delicious gourmet food and charming town walks together.
*No difficult knowledge or physical strength is required, and anyone can participate without hesitation.
[Tour Overview]
Tour Name: Reality Show Trip
Destination: Atami City, Shizuoka Prefecture (1 night, 2 days)
Sales Start Date: July 6, 2026 (Mon) 10:00
Travel Period: Specific departure dates from July 30, 2026 (Thu) to March 27, 2027 (Sat)
Departure Point: Meet and disband at the location
Minimum Participants for Operation: 6 people (operation decided 14 days before departure) *Maximum capacity 12 people
Target Age: 18 years and older
Reservation Site: Reservations can be made on the dedicated site of the JALPAK official website.
https://www.jal.co.jp/jp/ja/domtour/jaldp/reality-show/
Tour Planning and Execution: JALPAK
Design: Hakuhodo
Cooperation: TV Asahi, Atami City, Atami Tourism Association
*All images are for illustrative purposes only.
End
FACT BOX
- Source: PR TIMES
- Category: New Service