JAPAN AI Evolves Advertising AI from "Just Creating" to "Thinking and Proposing" ~ New Feature Implemented to Analyze Past Winning Patterns and Propose/Create Next Creatives ~

JAPAN AI Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Tomoaki Kudo; hereinafter "the Company") has implemented a new mechanism on its marketing-specialized AI solution "JAPAN AI MARKETING," built on the integrated AI platform "JAPAN AI." This new mechanism analyzes past advertising delivery performance to identify winning patterns and automatically applies them to the creation of subsequent creatives.

Advertising creatives often end up in a "create, deliver, and finish" cycle. Insights into which ads performed well and how are typically confined to the experience and intuition of the person in charge, making it difficult to systematically leverage them for future production.

"JAPAN AI MARKETING" changes this "create-and-forget" structure. The AI analyzes the performance of previously delivered ads, extracts common winning patterns from high-performing creatives, and automatically reflects these learnings in the next production cycle. The AI continuously drives an improvement loop of "analyze → create → deliver → analyze." It is an advertising AI that accumulates data with each creation, analyzes past winning patterns based on that data, and increases its proposal accuracy with continued use.

From an AI that "Creates" to an AI that "Thinks and Proposes"

Traditional marketing AI has primarily operated by humans specifying what to create, with the AI generating it. With this new feature, the AI takes the initiative to think of strategies and propose them to marketers. To make proposals, the AI automatically reads four internal data sources to diagnose current challenges.

Product DB: Automatically matches with the company's product information database to reflect selling points, pricing, and campaign information in proposals.

Past Ad Image Analysis: Analyzes top and bottom performing creatives from past delivery results to automatically extract winning patterns.

Current Delivery Status Diagnosis: Diagnoses ads that have recently underperformed and presents common issues and improvement actions.

Past Knowledge: Cross-searches past initiatives, success stories, and internal documents to cite relevant insights.

Based on these, the AI presents multiple "proposal cards." Each card includes a selling proposition and the rationale behind why it is expected to perform well. Below are two assumed use cases:

Use Case 1: Data-Driven Decisions for the "Next Step" in Stagnant Ad Performance

This can be used to determine "what part of which creative to fix" when CPA (Cost Per Acquisition) for social media ads, for example, deteriorates.

Simply by specifying the brand, delivery medium, and target audience, the AI automatically collects and analyzes past delivery performance, presenting performance metrics and issues for each banner. Based on this diagnosis, it outputs multiple "proposal cards" with the rationale for the selling proposition, copy, and design composition, explaining "why it will perform well." The person in charge can simply select a proposal card, and the AI can generate deliverable banners and even create variations in different sizes.

Use Case 2: Turning an Ace's "Winning Pattern" into an Asset for the Entire Team

This is useful in situations where marketing performance depends on the skills and experience of specific individuals, and new members or different product lines require starting from scratch.

New members or those in charge of different product lines can automatically refer to "knowledge cards" that accumulate past analysis results and initiatives by simply specifying the brand, medium, and target audience. The AI then makes proposals based on the organization's winning patterns. As the system is used, knowledge accumulates, allowing initiatives to be built upon past learnings even when onboarding new members or launching new products, without the need for special handover procedures. Winning patterns are retained as organizational data rather than residing solely in individuals' minds.

Achieving End-to-End from Proposal to Production

Adopted strategies are automatically materialized into creatives ready for delivery.

Batch Generation of Multiple Variations x Multiple Sizes: Simply specify the brand, product, delivery medium, and target audience, and multiple ad banner variations in multiple sizes can be generated collectively.

Compliance with Media Submission Guidelines: Retrieves submission sizes for each delivery medium and generates creatives in a ratio consistent with the final submission size, preventing unintended cropping of products or logos.

Furthermore, the value of "JAPAN AI MARKETING" extends beyond mere creation. The created creatives, along with their delivery performance and learned insights, are accumulated as the company's knowledge base. Internal knowledge, such as product information, past initiatives, success stories, and ad reports, is consolidated into a single foundation and automatically reused by the AI for future proposals. With continued use, a marketing foundation optimized for the company's products, customers, and market is nurtured, leading to continuously improving proposal accuracy. By creating a loop where production and knowledge accumulation are integrated, a system is realized that prevents knowledge from being siloed and ensures it remains within the organization.

Future Outlook

Moving forward, we plan to expand the scope of content generation beyond static banners to include videos and landing pages, covering overall campaign strategy proposals.

Additionally, we will offer support projects for building in-house marketing AI infrastructure for businesses aiming to internalize their marketing operations, utilizing "JAPAN AI MARKETING." We will provide comprehensive support, from operational design and knowledge accumulation mechanisms to team integration, covering all channels including advertising, SEO, and content, to help organizations build teams capable of sustained performance.

JAPAN AI MARKETING

This is a marketing-specialized AI solution built on the integrated AI platform "JAPAN AI." It leverages the platform's common AI agent, knowledge base, and data integration functions to provide end-to-end support from data analysis and strategy proposals to creative production and reporting. Performance and insights are automatically accumulated in the knowledge base, creating a marketing data foundation that becomes increasingly optimized for the company's operations with continued use.

Service Site: https://japan-ai.co.jp/marketing/

About JAPAN AI

JAPAN AI Inc. aims to "Create a Sustainable Future Society with AI" as its vision, developing AI-related products and services to contribute to the further development of diverse industries.

Company Name: JAPAN AI Inc.

Representative: Tomoaki Kudo, President and CEO

HQ: Sumitomo Fudosan Shinjuku Oak Tower 5/6F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: April 2023

Business Activities: Research and development of artificial intelligence, consulting services related to artificial intelligence

URL: https://japan-ai.co.jp/