VRTX Training Partner Program Launched

VRTX Partner Program

Japan Insider Inc. (Headquarters: Meguro-ku, Tokyo), which distributes the next-generation training experience fitness band VRTX (pronounced V-R-T-X) in Japan, is launching the VRTX Training Partner Program. The Training Partner Program is an initiative to collaborate with instructors active in practical fields, disseminate the value of VRTX, and utilize on-site knowledge for product development and updates. To mark the launch of the program, Takuya Yokogawa, a Japan Sports Association Certified Athletic Trainer and trainer for the team "Astemo Yamagata" and a full-time lecturer at Toyama Medical and Welfare Specialized School, and Shogo Yokoyama, a Japan Sports Association Certified Athletic Trainer and a strengthening staff member of the Japanese Olympic Committee, have been appointed as the first training partners. Moving forward, the company plans to increase the number of training partners, primarily focusing on trainers active in practical fields, to share on-site knowledge and incorporate it into product development.

VRTX is a fitness band that originated in Los Angeles, USA, in 2019. With its unique hybrid structure of fibers and rubber, patented in the United States, it achieves high levels of safety, durability, and a pleasant feel against the skin, evolving the concept of traditional training tubes to provide a more comfortable and enjoyable training experience. From left: Short Band SWIFT BAND, Fitness Band MESH BAND, Multi Band INFINITY BAND

VRTX aims to be a brand that provides a more comfortable and enjoyable training experience for people of all ages who pursue performance improvement with clear objectives, from competitive sports scenes to daily fitness and rehabilitation.

The company resonated with the vision of Mr. Yokogawa and Mr. Yokoyama, who, as trainers, work daily with the bodies of athletes and local residents, to "support the physical development of all generations, from athlete enhancement to daily health maintenance." This led to the current agreement as VRTX Training Partners.

As VRTX Training Partners, both individuals will effectively communicate the functions and appeal of VRTX to a wide audience, including top athletes and those in practical fields. Simultaneously, feedback gained from their real-world experiences will be reflected in the development and updates to further evolve VRTX into an even more innovative product. VRTX will also provide support for all activities undertaken by the training partners.

To commemorate the launch of the VRTX Training Partner Program, an interview video with Mr. Yokoyama will be released. It will feature real voices from the field, discussing specific application methods, user experience, and its value in training guidance. A special campaign will also be held. Please check the details below.