When and where will the Viaggio Blu POP UP STORE be held?

It will be held from May 27, 2026 (Wednesday) to June 2, 2026 (Tuesday) at the 6th floor Rose Patio of JR Nagoya Takashimaya.

Are there any purchase incentives at the POP UP STORE?

During the event, customers who purchase 55,000 yen (tax included) or more will receive a limited-edition original sailboat motif 'chain pouch bag'.

What will be sold at this POP UP STORE?

The Viaggio Blu 2026 SPRING / SUMMER collection will be sold.

What kind of brand is Viaggio Blu?

Viaggio Blu is a ladies' brand founded in Kobe in 1990. It is characterized by materials and designs similar to those of overseas luxury brands, original prints created with Kyoto atelier painters, and a pursuit of 'beautiful silhouettes' by skilled pattern makers.

What are the business hours during the event period?

The final day (June 2) will close at 6 PM.

[Viaggio Blu] To Host POP UP STORE at JR Nagoya Takashimaya

Published May 22, 2026 6:41 PM ・ Updated Jun 14, 2026 5:04 AM ・ 4 min read ・ Source: PR TIMES

Viaggio Blu, operated by Java Corporation, will host a pop-up store at JR Nagoya Takashimaya from May 27 to June 2, 2026. The store will feature the 2026 Spring/Summer collection and offer novelty gifts for purchases over a certain amount.

Viaggio Blu, a women's fashion brand operated by Java Corporation (Chuo-ku, Kobe; President: Shintaro Terano), will host a POP UP STORE at the Rose Patio on the 6th floor of JR Nagoya Takashimaya from Wednesday, May 27 to Tuesday, June 2, 2026. Original novelty gifts will also be available during the event.

POP UP STORE Overview - Location: JR Nagoya Takashimaya 6th Floor, Rose Patio - Duration: May 27 (Wed) – June 2 (Tue), 2026 *Closes at 18:00 on the final day

This pop-up store will showcase the 2026 SPRING / SUMMER collection. We propose sophisticated styles in a space that embodies the world of Viaggio Blu.

Additionally, customers who purchase items totaling 55,000 yen or more (tax included) during the period will receive a limited-edition 'pouch bag with chain' featuring Viaggio Blu’s original sailing ship motif, hand-drawn at an atelier in Kyoto.

Viaggio Blu Product Introduction Viaggio Blu 2026 Summer Collection 'Marine Voyage' Original textiles incorporating classical sailing ship and airplane motifs create a world that invites you on a journey. We offer styles overflowing with a resort mood that will make you want to head out immediately, using lightweight sheer materials and seasonal original prints.

- Cut and sew: ¥20,900 - Skirt: ¥39,600 - Cardigan: ¥30,800 - Pants: ¥35,200 - Blouse: ¥46,200 - Skirt: ¥59,400 - Blouse: ¥35,200 - Skirt: ¥36,300

About Viaggio Blu Viaggio Blu, meaning 'blue journey' in Italian, was founded in 1990 in the exotic port city of Kobe with 'travel' as its theme. Since its inception, the brand has consistently focused on high-quality materials and designs reminiscent of international luxury brands. In particular, the original print fabrics created in collaboration with atelier artists in Kyoto are as beautiful as paintings and are well-received each season. All pattern-making for Viaggio Blu is performed by skilled exclusive pattern makers, pursuing a 'beautiful silhouette' that leads to a beautiful posture while providing a stress-free fit.

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Source: PR TIMES
Category: Event
Products / services: Viaggio Blu 2026 Summer Collection

[Viaggio Blu] To Host POP UP STORE at JR Nagoya Takashimaya

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POP UP STORE Overview - Location: JR Nagoya Takashimaya 6th Floor, Rose Patio - Duration: May 27 (Wed) – June 2 (Tue), 2026 *Closes at 18:00 on the final day

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