Jeju Air is collaborating with K-POP group ZEROBASEONE by launching a specially wrapped aircraft to celebrate their new album 'Ascend-'. The campaign also includes limited-edition boarding passes and a giveaway for fans.
Jeju Air announced it will operate a "ZEROBASEONE Special Livery Aircraft" as a tie-in project to commemorate the new album release by the globally popular K-POP artist ZEROBASEONE. The aircraft, featuring visuals from ZEROBASEONE's 6th mini-album "Ascend-", is scheduled to fly on Jeju Air's international routes for about three months starting June 9, 2026. To celebrate, Jeju Air will offer limited-quantity boarding passes with ZEROBASEONE's design to passengers checking in at the counter for international flights from Incheon. Additionally, events for the fan club "ZEROSE" are planned, including a giveaway with prizes like Japan-Korea round-trip tickets and autographed CDs. A Jeju Air official stated they hope to deliver fresh enjoyment to fans by connecting the image of "flight" with the album's message of "ascent," making the Jeju Air brand more familiar to fans worldwide.
FACT BOX
- Source: PR TIMES
- Category: Marketing Campaign
FAQ
What is Jeju Air's collaboration with ZEROBASEONE?
Jeju Air is operating a special aircraft featuring the visuals from ZEROBASEONE's 6th mini-album, 'Ascend-', on its fuselage.
How long will the special ZEROBASEONE aircraft be in service?
The special livery aircraft is scheduled to operate on Jeju Air's international routes for approximately three months, starting from June 9, 2026.
Are there any other promotions besides the special aircraft?
Yes, for about two months, Jeju Air will offer limited-edition boarding passes with ZEROBASEONE's design to passengers on international flights departing from Incheon. There is also a giveaway campaign for their fan club.
What prizes are available in the fan giveaway?
Prizes include a round-trip ticket between Japan and Korea for two people, autographed ZEROBASEONE CDs, and a random photo set from their new album.
What is the stated goal of this collaboration?
Jeju Air aims to offer a fresh and enjoyable experience to fans by linking the aircraft's image of 'flight' with the album's 'Ascend' theme, and to increase the familiarity of the Jeju Air brand among global fans.