Gold Star Co., Ltd. Collaborates with Live Streaming App "everylive" Major Event

Jelly Beans Group Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Akira Miyazaki; hereinafter referred to as "the Company") is pleased to announce that its subsidiary, Gold Star Co., Ltd., will collaborate with "Hyakka Ryoran Sai no Shukuten," the largest annual online event held on the live streaming app "everylive" operated by Everylive Inc., to implement promotional measures.

Background and Objectives of Sponsorship

The live streaming market, characterized by real-time interaction and two-way communication, continues to expand as a new marketing channel that generates high engagement through viewer participation. Through collaboration with this event, we aim to maximize product awareness and strengthen media exposure for our new product, "Bero Bero Bar."

● Product Promotion Measures Live streaming by participating streamers featuring tasting and introduction of the product.

● Streaming-Integrated Marketing Real-time promotion through live streaming. Stimulating purchasing intent through interaction with viewers.

MC: Shizuka Oya