Announcement of Sponsorship Agreement with B.LEAGUE B1 Team 'Fighting Eagles Nagoya'

Jelly Beans Group Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Akira Miyazaki), through its group company 361 Sports Japan, has concluded an official sponsorship agreement for the 2025-26 season with the B.LEAGUE B1 team 'Fighting Eagles Nagoya.' This agreement is a strategic initiative aimed at strengthening our sports business, enhancing brand value, and achieving both contribution to the local community and business growth.

Background We position the sports sector as a medium-to-long-term growth driver. This sponsorship is expected to contribute to corporate value from three perspectives: maximizing brand exposure through the top domestic league (B1), accelerating market penetration of our sports brands (361° and JELLY BEANS SPORTS), and expanding customer touchpoints through community-based marketing. The B.LEAGUE is a market with growing attendance and media exposure, making it highly compatible with our brand strategy. As we expand the global sports brand '361°' in Japan, we recognize the importance of 'real spaces that connect competitive venues with customer touchpoints.' Our partnership is based on a 'value-co-creation' model, aligning with the team's mission to create new value beyond existing markets.

Initiatives 1. Brand Exposure and Sales Opportunities: Product exposure in the arena and expanding product awareness through fan touchpoints. 2. Co-creation of Brand Value: Communicating shared values of 'challenge' and 'passion,' and strengthening story branding through sports. 3. Regional Community Strategy: Increasing brand awareness in the Nagoya area and expanding the customer base through community-based measures.

About Fighting Eagles Nagoya Based in Nagoya, the team has been competing in B1 since the 2022-23 season, balancing community-based operations with competitive performance.

About Jelly Beans Group Jelly Beans Group is a holding company overseeing businesses in fashion, sports, sustainability, logistics, and entertainment. We provide end-to-end support from brand planning to marketing and supply chain construction.