361 Sports Japan Signs Support Contract with Professional Basketball Player Yuya Nagayoshi

Jelly Beans Group has announced that its 100% subsidiary, 361 Sports Japan, the exclusive domestic distributor of the global sports brand '361°,' has signed a support contract with professional basketball player Yuya Nagayoshi.

With the slogan 'One Degree Beyond,' the 361° brand operates in over 7,000 locations worldwide, providing innovative sports gear to athletes who strive to push past their limits. Through this ambassador agreement, Nagayoshi will wear the latest professional-grade basketball shoes, serving as a real-world demonstration of the brand's practicality and functionality during his matches.

[About Yuya Nagayoshi] Born July 14, 1991, in Kagoshima Prefecture, Nagayoshi is 198cm tall and weighs 108kg. He plays as a Power Forward/Center. After graduating from Aoyama Gakuin University, he began his professional career with the Kawasaki Brave Thunders in 2014. He played for Kyoto Hannaryz and Rizing Zephyr Fukuoka before joining the B1 League's Sunrockers Shibuya in 2023. He is highly regarded for his strong physical play and calm leadership.

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In his interview, Nagayoshi reflected on his journey, noting that he had dreamed of becoming a professional athlete since elementary school. He emphasized that for a professional, how one manages the 23 hours outside of practice—including body care and mindset—is just as important as the one hour of intense training. He also shared that the transition from student to professional athlete involves a shift toward self-discipline and winning the "battle against oneself."

Through this partnership, 361 Sports Japan aims to maximize Nagayoshi's performance while utilizing his influence to communicate the joy and potential of sports to next-generation athletes.