Jelly Beans Group (HQ: Chuo-ku, Tokyo; CEO: Akira Miyazaki) announced that its "JELLY BEANS STYLE" and the global sports brand "361°" exhibited at the martial arts event "RIZIN LANDMARK 14 in SENDAI," held at Xebio Arena Sendai in Miyagi Prefecture on June 6, 2026.

The booth featured interactive content, including meet-and-greets with RIZIN athletes, social media-linked free Gachapon, and an encouragement message project for athletes from Sendai. The event was a great success. The social media campaign conducted on the day surpassed 600,000 total views, broadcasting the event's excitement to fans nationwide.

Event Overview Event Name: RIZIN LANDMARK 14 in SENDAI Date: June 6, 2026 Venue: Xebio Arena Sendai Exhibiting Brands: JELLY BEANS STYLE × 361° (JB SPORTS)

Program Details 1. Special Meet-and-Greet Campaign: Commemorative photo sessions with four RIZIN athletes: Yutaka Saito, Kleber Koike, Shinobu Ota, and Jolly. 2. Merchandise Sales: Original T-shirts (5,000 JPY including tax), athlete-name collaboration apparel, and various 361° running shoes. 3. Social Media-linked Free Gachapon: Prizes including signed T-shirts and coupons for social media followers. 4. Encouragement Message Project: A message board was set up to support Makoto Shinryu, an athlete from Sendai.

The Group will continue its efforts to promote the appeal of its brands.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: JELLY BEANS STYLE / 361°