JIMMY CHOO Launches 2026 Summer Men's Campaign 'Summer in Bloom'

Global luxury accessory brand JIMMY CHOO has launched its 2026 Summer Men's collection campaign, 'Summer in Bloom'. Starring flower farmer and model Alfie Nickerson alongside his dachshund Wolfie, the campaign was shot in the idyllic British countryside. Continuing the 'Creators' narrative from the Spring collection, it explores creativity through the beauty of nature. The collection modernizes classic styles, reimagining Italian craftsmanship and traditional British shoemaking with innovative materials. Key styles include the reimagined woven leather 'ELIOT SLIPPER', the 'MEADOW SANDAL' featuring a British rose motif buckle, and the 'VINE LACE UP' oxford with floral sole details. The casual 'DIAMOND MAXI TRAINER' also appears in woven upper specs, alongside the spacious 'BAR HOLDALL' bag.