'Are Your Worldly Desires in the Game!?' — Buddhist Shooting Game 'Bonno Shooting' Launches User-Participation Event 'Bonno-sai'!

Jinjabukkaku Online Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture) will hold a user-participation event, 'Bonno-sai,' for its browser game 'Bonno Shooting' starting April 1, 2026. In this event, we are calling for 'modern worldly desires' (in 3 kanji characters or less) from the public. Selected entries, chosen by monks and entertainment industry professionals, will be implemented as actual enemy characters in the game. Background: 'Bonno Shooting' has featured about 30 traditional Buddhist terms as enemies, but we decided to launch this project to make it more interactive, like 'Salaryman Senryu.' In Buddhism, 'bonno' refers to mental states that cause suffering. However, in modern society, these have evolved into things like SNS fatigue, desire for approval, and information overload. We want to visualize these 'new bonno' through gaming to help people reflect on their own minds. Event Overview: Name: Bonno-sai. Period: April 2 - April 21, 2026. Method: Submit via the dedicated form. Content: Worldly desire name (max 3 kanji). Selection: By judges. Reward: Selected entries appear in the game. Judges include entertainment producer Atsuhiro Nihei, monk YouTuber Ryosho Shimizu, and university professor Masakiyo Hayashi, among others. Features: 1) Accessible Buddhist experience. 2) Visualizing the 'microcosm of modern desires.' 3) New participatory IP linked to the game. Future: Data collected will be used for updates and new Buddhist-entertainment initiatives.