JINS Eliminates Reasons for Hesitation on First Glasses: Half-Price Campaign to Encourage Eye Exams After School Health Checks

JINS Co., Ltd. is launching the "First Glasses Half-Price Discount" campaign at stores nationwide from May 14 to June 10, 2026. Targeting children aged 12 and under, the initiative offers half-price frames for their first pair of glasses when presenting an ophthalmologist's prescription. Data shows nearly half of elementary students requiring exams from school checkups remain unexamined or uncorrected due to parental lack of awareness or financial burdens. By reducing costs and requiring a prescription, JINS aims to encourage proper medical diagnosis and vision correction to protect children's eye health.