Fashion Eyewear Brand "RIM BY JINS" Releases Third Promotion Featuring ROIROM, Themed "Summer Journey" Sunglasses Visuals

JINS Co., Ltd. (hereinafter JINS) will release "Kimi to Kakeru. 2026SS SUNGLASSES," a visual campaign featuring ROIROM, who recently made their major debut, from RIM (pronounced "rim"), JINS' sister brand for fashion eyewear. The visuals will be available from July 2, 2026 (Thu.) at all RIM stores and on a special website (https://rim.jins.com/jp/lp/roirom26ss/). Furthermore, a campaign to commemorate this promotion will begin at all RIM stores from July 10, 2026 (Fri.).

"Kimi to Kakeru. 2026SS SUNGLASSES" ROIROM Effortlessly Pulls Off the Look

This marks the third installment of the "RIM meets ROIROM" promotion. The theme is "Kimi to Kakeru. 2026SS SUNGLASSES."

Sunglasses are an essential item for the hot season, not only protecting against UV rays and glare but also serving as an accent to summer outfits. In this promotion, the two members of ROIROM, styling themselves, wear six types of RIM sunglasses, chosen from a total of 52 styles, featuring various shapes and colors. They propose a style that makes summer fashion more enjoyable than ever before, by freely switching them out according to their mood, like accessories.

The visuals also focus on ROIROM wearing sunglasses in various scenes, such as in an open-top car, indoors bathed in sunlight, and in a lush green garden.

22 Styles, 52 Types of Sunglasses to Enjoy Even the Summer Glare

From the "RIM 2026SS COLLECTION SUNGLASSES," Hiromu Honda wears the "barrel shape" sunglasses, which are based on a square but have rounded upper and lower edges, while Kimi Hamakawa wears the "tapered shape" sunglasses, which have an inverted triangular silhouette that narrows towards the bottom of the frame. Both add an elegant touch of sophistication to casual summer styling.

From "RIM BASIC SUNGLASSES," they wear two types of the classic BOLD design "Wellington shape," and two types of the popular COMBINATION design of metal and acetate in a "Boston shape." These classic sunglasses, loved across eras, are also worn smartly with their unique contemporary interpretation.

Limited-Time Purchase Bonus Campaign to Commemorate the Third Promotion!

To celebrate the launch of "Kimi to Kakeru. 2026SS SUNGLASSES," the third installment of the "RIM meets ROIROM" promotion, special campaigns will be rolled out sequentially.

First, starting July 2, 2026 (Thu.), a campaign will begin where three winners will be randomly selected to receive a key visual poster of ROIROM by following and reposting RIM's official X account. Furthermore, starting July 10, 2026 (Fri.), a "Special Card (set of 2 types)" featuring newly shot visuals of ROIROM will be given to the first customers who purchase eligible products.

The campaign will start at RIM stores on July 10 (Fri.) (advance web entry tickets will be distributed from July 3 (Fri.)), and distribution will begin on the JINS online shop from July 13 (Mon.).

For details, please check the information released on the special website or RIM's official X account.

ROIROM Profile

A unit formed by two individuals who gained strong support from viewers on audition programs both domestically and internationally, aiming to debut as a boy group. They made their long-awaited major debut on May 7 with "CLASSIC WAVE." They are scheduled to hold their solo live performances at Yokohama Arena on July 19 and 20.

Product Overview

[Product Name] 2026SS COLLECTION SUNGLASSES [Lineup] 6 models, 12 types

[Price] 5,900 yen (tax included)

[Release Date] March 19, 2026 (Thu.) / April 16, 2026 (Thu.)

[Accessories] Glasses case, lens cloth [Sales Channels] All RIM stores nationwide, JINS online shop

[Product Name] BOLD SUNGLASSES [Lineup] 4 models, 12 types

[Price] 5,900 yen (tax included)

[Release Date] June 19, 2025 (Thu.) [Accessories] Glasses case, lens cloth [Sales Channels] All RIM stores nationwide, JINS online shop

[Product Name] COMBINATION SUNGLASSES

[Lineup] 4 models, 12 types

[Price] 5,900 yen (tax included)

[Release Date] June 19, 2025 (Thu.) [Accessories] Glasses case, lens cloth [Sales Channels] All RIM stores nationwide, JINS online shop

[Product Name] NARROW SUNGLASSES

[Lineup] 6 models, 12 types

[Price] 5,900 yen (tax included)

[Release Date] June 19, 2025 (Thu.) [Accessories] Glasses case, lens cloth [Sales Channels] All RIM stores nationwide, JINS online shop

[Product Name] BIGSHAPE SUNGLASSES

[Lineup] 2 models, 4 types

[Price] 5,900 yen (tax included)

[Release Date] June 19, 2025 (Thu.) [Accessories] Glasses case, lens cloth [Sales Channels] All RIM stores nationwide, JINS online shop

[Special Website] https://rim.jins.com/jp/lp/roirom26ss/

Product Overview of Items Worn by ROIROM

Brand Introduction

Meet. Trendy colors. Trendy designs.

Try. The fastest. The freest.

Enjoy. Changing moods. Today's mood.

Now, your current style, with your current mood, right now.

That's right, eyewear for you, right now, all here.

Everything that exists "now" is here.

https://rim.jins.com/jp/

List of Stores Nationwide

・RIM Sapporo Stellar Place Store (Hokkaido)

・RIM Aeon Mall Akita OPA Store (Akita Prefecture) ・RIM Aeon Mall Akita Store (Akita Prefecture)

・RIM Lumine Shinjuku Store (Tokyo) ・RIM Lumine Yokohama Store (Kanagawa Prefecture)

・RIM Perie Chiba Store (Chiba Prefecture)

・RIM Lumine Omiya Store (Saitama Prefecture)

・RIM Aeon Lake Town Kaze Store (Saitama Prefecture)

・RIM Oyama Yuuen Harvest Walk Store (Tochigi Prefecture)

・RIM Nasu Garden Outlet Store (Tochigi Prefecture)

・RIM Aeon Mall Takasaki Store (Gunma Prefecture) ・RIM Aeon Mall Ota Store (Gunma Prefecture)

・RIM Aeon Mall Kofu Showa Store (Yamanashi Prefecture)

・RIM Aeon Mall Rinku Sennan Store (Osaka Prefecture)

・RIM Aeon Mall Okayama Store (Okayama Prefecture)