Fashion Eyewear Brand 'RIM BY JINS' Launches Second Phase of Ambassador Campaign 'RIM loves MISAMO' with New Concept Film Released Today

RIM (Rim), a sister brand of JINS operated by JINS Holdings Inc. (hereinafter 'JINS'), announces the launch of the second phase of its promotional campaign featuring MISAMO—the unit formed by TWICE members MINA, SANA, and MOMO—as brand ambassadors—starting today, September 2, 2026 (Wednesday). On the same day, the second concept film titled 'RIM loves MISAMO: Encounter, Transform, Fashion Eyewear.' will be released on RIM’s official YouTube channel (https://youtu.be/2pFm5LvWTVs). The campaign rollout at all RIM stores, selected JINS stores, and the JINS online shop begins the following day, September 3 (Thursday). Additionally, the 'RIM loves MISAMO MUST BUY CAMPAIGN,' offering first-purchase gifts such as exclusive MISAMO special stickers, will begin sequentially from September 7 (Monday) on the JINS online shop and from September 11 (Friday) at all RIM stores and selected JINS locations.

Set in an artistic atelier-inspired space, the campaign showcases MISAMO styling fashion eyewear

The theme of the second campaign is 'Updating Your Style with Fashion Eyewear.' Departing from the colorful world of the previous campaign, this concept film unfolds in a modern atelier styled in monochrome tones of white, black, and silver. Centered around the dual concepts of 'Craft (creation)' and 'Check (inspection),' the film presents a refined, art-film-like narrative depicting the journey to discovering eyewear that truly reflects one’s identity. MISAMO’s three members stylishly embody two distinct looks, each tailored to different eyewear styles.

The featured eyewear pieces are the frameless 'RIMLESS,' designed to highlight natural facial beauty, and the bold-framed 'TODAY BOLD,' which creates a strong, expressive gaze. The campaign captures the joy of finding your perfect pair that matches your mood and embracing a fresh style, all delivered in a sleek, contemporary tone.

Campaign launched with exclusive stickers from original photo shoots!

In conjunction with the campaign launch, the 'RIM loves MISAMO MUST BUY CAMPAIGN' will begin on September 7 (Monday) via the JINS online shop and from September 11 (Friday) at all RIM stores and selected JINS outlets. During the campaign period, customers who purchase eligible products will receive, while supplies last, an exclusive set of three 'MISAMO Special Stickers'—available nowhere else.

Additionally, a new customizable product line, 'RIM EYEWEAR CHARM' (8 designs, 8 types), debuts. These accessory-style charms can be attached to frames, allowing wearers to create personalized styling based on their daily mood or outfit. Experience the freedom to refresh and update your autumn fashion—visit stores or the online shop to explore this innovative offering.

*Quantities are limited; the campaign ends once stock runs out. In-store purchases require prior reservation.

Second Campaign Statement

Update your fashion with fashion eyewear.

You don’t need to change your clothes

to transform your style.

Just one pair of eyewear can

change the impression of your outfit

and shift your mood for the day.

Not just for seeing—

but for meeting a new version of yourself.

The fashion item closest to your face.

Simply changing your eyewear

can make your everyday self feel brand new.

Concept Film 'RIM loves MISAMO: Encounter, Transform, Fashion Eyewear.' Overview

'RIM loves MISAMO: Encounter, Transform, Fashion Eyewear.' (17 sec / 30 sec versions)

Available simultaneously from 4:00 AM JST on Wednesday, September 2, 2026, on the dedicated website (https://rim.jins.com/jp/lp/misamo26aw/) and RIM’s official YouTube channel (https://youtu.be/2pFm5LvWTVs).

Storyboard

MISAMO Interview

—This shoot featured a chic, monochrome aesthetic, different from the previous one. How did you feel about it? Also, what did you like most about the eyewear you wore?

SANA: Compared to the vibrant atmosphere of the last campaign, this time we present a more sophisticated and mature side of MISAMO. Because our outfits were simple, RIM’s eyewear designs really stood out. I especially loved being able to customize my look using the EYEWEAR CHARM according to my mood.

—The promoted 'RIMLESS' model features a minimalist, frameless design. Do you consciously embrace simplicity or the 'aesthetic of subtraction' in your personal or professional life?

MINA: After recently decluttering my belongings, I’ve become more careful when purchasing items. From things I desire, I further apply 'subtraction' to select only what I truly need.

—The thick frame of 'TODAY BOLD' conveys a sense of strength and determination. Could you share something in your personal or work life that you absolutely never compromise on?

MOMO: Whether at work or in private, no matter what—I always make sure to eat delicious meals (laughs). If I don’t eat well, my energy drops, so I prioritize eating above all else.

'RIM loves MISAMO MUST BUY CAMPAIGN' Overview

From September 7, 2026 (Monday) on the JINS online shop, and from September 11 (Friday) at all RIM stores and selected JINS outlets, customers who purchase eligible products will receive, on a first-come, first-served basis, a set of three 'MISAMO Special Stickers.' Additionally, as an in-store exclusive bonus, those who add colored lenses as an option to eligible products will also receive a 'photo-sticker-style MISAMO sticker (1 type).'

Dedicated Website

https://rim.jins.com/jp/lp/misamo26aw/

All RIM Stores

[Eligible Stores] Please refer to the dedicated website.

[Distribution Period] From Friday, September 11, 2026 (while supplies last)

[Ticket Distribution] To reduce congestion, from September 11 to 13, tickets will be distributed via prior reservation (first-come, first-served). Details available on the dedicated website.

[Conditions] One set per eligible purchase, up to two sets per person.

*Only specified frame models qualify. Lens type does not affect eligibility.

*During the ticket distribution period, recipients will receive a 'lens exchange voucher' on the day of purchase.

Selected JINS Stores

[Eligible Stores] Please refer to the dedicated website.

[Distribution Period] September 11 (Friday) to 13 (Sunday), 2026 only (while supplies last)

[Ticket Distribution] Full-day, pre