JMAC Members to Speak as Facilitators at JETRO Bangkok Office-Organized Workshop

Japan Management Association Consulting Co., Ltd. (Head Office: Minato-ku, Tokyo; President & CEO: Yohei Otani, hereinafter JMAC) is pleased to announce that its members will be participating as facilitators at a workshop organized by the Japan External Trade Organization (JETRO) to be held in July 2026. This event targets Japanese manufacturing companies operating in Thailand, aiming to help them redefine the strengths of their proprietary technologies and explore paths to "business diversification" through collaboration with Thai local companies and expansion into different industries. Leveraging its long-cultivated expertise in global consulting, JMAC will strongly support active opinion exchange and co-creation among participating companies through facilitation, contributing to the development of the industrial sector.

JMAC's Role

This workshop is a practical program for drawing the next growth strategies for Thai bases in the rapidly changing global market. On the day, practical group work is planned where participants will abstract the "functions" and "roles" of their company's products and technologies, and redefine them as "new value" for customers. JMAC members will be responsible for progressing each session, playing a role in guiding participants to find concrete solutions for business diversification into new industries and building new partnerships, beyond the framework of their existing businesses.

What You Will Gain from This Workshop

➢ Acquisition of "Practical Knowledge" from Leading Companies

This is an opportunity to directly learn the keys to success and how to overcome challenges faced by Japanese and Thai companies that have succeeded in business transformation and diversification.

➢ Clarification of Management Issues

Bottlenecks that might be overlooked within the company will be clarified through discussions with management of Japanese companies in Thailand who share the same sense of urgency.

➢ Building a Network of Business Leaders

Develop strong connections with proactive Japanese business leaders who are considering future business expansion in Thailand.

Objective: "Visualization of Company Situation and Identification of Management Issues"

Content: - Support for "abstraction" and inventory of company technologies using the "Issue Sorting Sheet" - Lectures on advanced diversification success cases - Mutual feedback and discussion among business leaders through group formation

Target Audience: Japanese companies in Thailand

Industries: Manufacturing (automotive parts, general machinery, electrical/electronics, precision parts, etc.)

Program

14:00~

Opening

Opening Remarks

14:05~

Case Study Lecture Session

Lecture 1: "Case Study of Business Diversification Beyond One's Own Specialty Field (tentative)"

Lecture 2: "Organizational Transformation That Japanese Manufacturing Companies in Thailand Should Undertake Now (tentative)"

15:05~

Q&A

15:20~

Workshop Session

Participants will present their current situation and barriers to transformation based on the "Issue Sorting Sheet" filled out in advance.

【Group Discussion Themes】

Group discussions with facilitators

- "Abstraction" of company technology and identification of new markets - Fostering a diversification mindset at the operational level, etc.

(Themes will be adjusted according to participant concerns)

16:10~

Presentations & Feedback

~17:00

Summary & Overall Feedback

Advice from experts, and incorporation into concrete actions from the next day.

JMAC Speakers

Yasunori Omori, JMAC

Yasunori Omori

JMAC Thailand (Seconded) / Senior Consultant

Joined JMAC in 2010. Main areas of expertise include manufacturing reforms directly linked to business results, and scenario planning and execution support for profit improvement and company-wide cost reduction. Has extensive experience in new factory construction, optimization of costs and inventory, and BCP formulation support across numerous industries. Appointed Vice President of JMAC (Thailand) Co., Ltd. in 2025. Currently focuses on strengthening execution capabilities at the local level and supporting the creation of "autonomous local organizations" through supply chain/production system restructuring and QCD/productivity improvement, primarily in Thailand and the ASEAN region.

Yasunori Omori Profile

Junichi Yamanaka, JMAC

Junichi Yamanaka

Chief Consultant, R&D Consulting Business Division

Engaged in areas such as technology inventory and new application development for technology seeds, new business development centered on technology, strengthening development capabilities, and improving product planning capabilities, primarily in corporate planning and R&D departments.

Recently, has been focusing on consulting for R&D departments of pharmaceutical, chemical, and food manufacturers.

Junichi Yamanaka Profile

Hiroaki Katsuta, JMAC

Hiroaki Katsuta

JMAC Thailand (Seconded) / Senior Consultant

After working at a paper manufacturing company, joined JMAC in 2001. Main areas of expertise include improving intellectual productivity of organizations and people, revitalizing organizational culture, promoting localization, supporting HR system reform and operation, and shortening development periods for overseas bases (such as Thailand) of Japanese companies. Served as Representative Director of JMAC (Thailand) Co., Ltd. from 2010. Has supported productivity improvement, system building, culture fostering, and habituation of execution in ASEAN countries, particularly Singapore, Malaysia, the Philippines, and Vietnam, as well as Thailand, for companies expanding into and operating locally in ASEAN.

Hiroaki Katsuta Profile

Event Overview

Title: 2026 Fiscal Year Diversification Support Project for Japanese Manufacturing Companies in Thailand ~Building a New Future Through Partnership and Diversification~ "Visualization of Management Issues and Improvement/Transformation of Management" Workshop

Date & Time: July 24, 2026 (Fri) 14:00 - 17:00

Organizer: JETRO

Sponsors: Amata City Industrial Estate, Rojana Industrial Estate, WHA Industrial Estate

Language: Japanese

Venue: JETRO Conference Room (Bangkok - Map)

Capacity: Approximately 30 companies

Participation Fee: Free

How to Apply: Please register via the application form.

《Overview of Japan Management Association Consulting Co., Ltd.》

Japan Management Association Consulting

Japan Management Association Consulting (JMAC)

Location: 7F, Japan Management Association Building, 3-1-22 Shiba-koen, Minato-ku, Tokyo 105-0011

TEL: 03-4531-4300 (General) FAX: 03-4531-4301

https://www.jmac.co.jp

Established: April 1, 1980 (Founded 1942)

Capital: 250 million yen

Number of Employees: Approx. 370

Management consulting business. Offers cross-functional consulting services in areas such as strategy, marketing & sales, R&D, production, TPM, supply chain, organization/HR, BPR, and IT business.