New Book 'Moral Thinking to Stay True to Yourself: Why a 'Core' is Your Best Weapon in an Era Without Answers' to be Released on June 2 (Tue)

Japan Management Association Management Center (JMAM), led by President Shiro Cho, will release the book 'Moral Thinking to Stay True to Yourself: Why a 'Core' is Your Best Weapon in an Era Without Answers' on June 2, 2026. The book addresses how to live in an era without clear answers, updating the 'morality' learned in school into a tool for adults. In a society where 'correctness' is fluid due to social media and AI, the book emphasizes the importance of thinking for oneself rather than relying on others' judgments. Drawing on insights from philosophers like Kant, Nietzsche, and Adler, it explores practical themes such as building self-esteem, integrity, etiquette, and empathy. The final chapter discusses updating moral perspectives in the AI era, providing a guide for navigating complex times.