Swiss Mechanical Watch Brand 'DOXA' Launches Diver's Watch Sales at ISHIDA Shinjuku Starting July 13, 2026

DOXA, founded in 1889 in Le Locle, Switzerland, is a renowned watch manufacturer with a long history of specializing in diver's watches since the 1960s. The brand offers a range of timepieces from mid-range models suitable for daily wear to high-performance vintage-styled diver's watches designed for professionals.

DOXA's watches are celebrated for their robust construction, combining decades of horological expertise. Key features include high-precision Swiss mechanical movements, a patented rotating bezel that calculates safe ascent time without decompression stops, the iconic first-use of a highly legible orange dial in diver's watches, a unique cushion-shaped case offering both durability and comfort, and the distinctive 'rice bead' bracelet design.

Retail Location: ISHIDA Shinjuku

Address: 5F, 3-17-12 Shinjuku, Shinjuku-ku, Tokyo 160-0022 TEL: 03-5360-6800 FAX: 03-5360-6689 Business Hours: Weekdays 12:00–20:00 / Weekends & Holidays 11:00–20:00

https://ishida-watch.com/i/shop/ishida-shinjuku/

Release Date: Starting Monday, July 13, 2026

From the core vintage-styled diver collection that symbolizes the brand, ISHIDA Shinjuku will launch the SUB 200—an entry-level model with 200m water resistance featuring a modern revival of 1960s design; the SUB 300—a symbolic model faithfully recreating the 1967 original with 300m water resistance; the SUB600T series with 600m water resistance; and the 2026 new model SUB200 II.

Pricing will primarily range from ¥300,000 to ¥500,000 (tax included).

For inquiries about model availability or other questions, please consult the in-store staff.

SUB200T

Model No.: DX804.10.351.10

Stainless Steel Bracelet, Professional (Orange)

Price (incl. tax): ¥327,800

Case: 316L Stainless Steel

Case Diameter: 39mm

Bracelet: 316L Stainless Steel, Folding Clasp

Crystal: Sapphire Crystal Glass

Movement: Swiss Automatic (Date)

Power Reserve: 38 hours

Water Resistance: 20 ATM / 200m / 656ft

SUB300

Model No.: DX821.10.131.10

Stainless Steel Bracelet, Sea Emerald (Green)

Price (incl. tax): ¥569,800

Case: 316L Stainless Steel

Case Diameter: 42.5mm

Bracelet: 316L Stainless Steel, Folding Clasp

Crystal: Sapphire Crystal Glass

Movement: Swiss Automatic (Date / COSC Certified Chronometer)

Power Reserve: 38 hours

Water Resistance: 30 ATM / 300m / 984ft

SUB600T

Model No.: DX861.10.361.10

Ceramic Bezel, Stainless Steel Bracelet, Diving Star (Yellow)

Price (incl. tax): ¥327,800

Case: 316L Stainless Steel

Case Diameter: 40mm

Bracelet: 316L Stainless Steel, Folding Clasp

Crystal: Sapphire Crystal Glass

Movement: Swiss Automatic (Date)

Power Reserve: 38 hours

Water Resistance: 60 ATM / 600m / 1,970ft

SUB200 II

Model No.: DX795.10.201.10

Stainless Steel Mesh, Caribbean (Blue)

Price (incl. tax): ¥324,500

Case: 316L Stainless Steel

Case Diameter: 44mm

Bracelet: 316L Stainless Steel, Folding Clasp

Crystal: Sapphire Crystal Glass

Movement: Swiss Automatic (Date)

Power Reserve: 38 hours

Water Resistance: 20 ATM / 200m / 656ft