“Life Ends Unfinished”: Joycal Japan CEO Yukio Hayakawa Shares His Management Philosophy

Joycal Japan, a company operating a nationwide franchise chain for car leasing and vehicle sales, held a grand launch event for the co-authored book 'Challenger's Resume' on May 28, 2026. During the panel discussion, CEO Yukio Hayakawa and other leaders discussed the realities of decision-making for entrepreneurs. Hayakawa reflected on his early motivation, describing it as 'positive jealousy,' and candidly shared his experience of bankruptcy at age 35. He emphasized that in modern management, the courage to withdraw is just as critical as the courage to start, advocating for a mindset that views life as an unfinished journey. Joycal Japan currently operates 550 stores and is targeting a growth in annual revenue from 13 billion yen to 50 billion yen, with plans for global expansion.