Family Restaurant 'Joyful' Participates in au PAY Market 'Bento Festival ~ 3rd Edition'! Joint Special Sale with Popular Food Chains for 4 Days with Up to 65% Off on Featured Products!

Family Restaurant Joyful (Headquarters: Oita City, Oita Prefecture, Representative Director President: Kurumi Anami) will participate in the 'Bento Festival ~ 3rd Edition' held on the comprehensive shopping site 'au PAY Market' operated by au Commerce & Life. The event will be co-hosted with four popular food chains: Matsuya Foods, Sukaura, Osaka Oujya, and Yoshinoya.

The 'Bento Festival' is a special project that delivers bento boxes featuring the authentic flavors of popular food chains at very affordable prices for you to enjoy at home. During the 4-day limited event period, in addition to a special sale where featured products from each brand are discounted by up to 65%, we have prepared numerous attractive benefits such as maximum 50% point returns and Ponta Pass member-exclusive coupons. Please take advantage of this opportunity.

au PAY Market 'Bento Festival 3rd Edition'

<Overview>

Period: July 23, 2026 (Thu) 00:00 to July 26, 2026 (Sun) 9:59

https://plus.wowma.jp/user/70043241/plus/sozai-festival/index.html

(1) Featured products from 5 gourmet chains are up to 65% off!

<Joyful's featured products are here!>

https://plus.wowma.jp/user/91224335/plus/joyfull-festival/index.html

★ 'Joyful Popular Menu Enjoyment Set 4 types 21 pieces'

[Contents]

・Joyful Hamburger Teriyaki Sauce Pepper X6 bags ・Joyful Cheese in Hamburger Tomato Sauce X6 bags ・Joyful Cheese in Hamburger Demi-Glace Sauce X6 bags ・Joyful Salt Tempura X3 bags

★ 'Joyful Hamburger Tasting Set 5 types 10 pieces'

[Contents]

・Joyful Hamburger Teriyaki Sauce Pepper X2 ・Joyful Cheese in Hamburger Tomato Sauce X2 ・Joyful Cheese in Hamburger Demi-Glace Sauce X2 ・Direct-fired Hamburger X2 ・Direct-fired Cheese in Hamburger X2

(2) Maximum 50% point return!

<Joyful's point return products are here!>

https://wowma.jp/user/91224335

As a target product for 'Ponta Pass Point UP Select', Ponta Pass members can receive up to 50% of Ponta Points (au PAY Market exclusive) when purchasing target products.

★ 'Joyful Easy Cooking Set 5 types 5 pieces'

[Contents]

・Beef bowl toppings X1 ・Joyful Salt Tempura X1 ・Chicken Doria X1 ・Direct-fired Hamburger X1 ・Direct-fired Cheese in Hamburger X1

★ 'Joyful Pepper Hamburger × Cheese in Tomato × Cheese in Demi-Glace 3 types 30 pieces'

[Contents]

・Joyful Hamburger Teriyaki Sauce Pepper X10 ・Joyful Cheese in Hamburger Tomato Sauce X10 ・Joyful Cheese in Hamburger Demi-Glace Sauce X10

(3) Discount coupon distribution! [Ponta Pass members only / Common for 5 stores]

We will distribute 250 yen discount coupons for purchases over 3,000 yen and 500 yen discount coupons for purchases over 5,000 yen. Additionally, we will also distribute 100 yen discount coupons that can be used at each store.

(4) Time sale event!

During the event period, we will hold a 'Time Sale Relay' where various brand products will appear at special prices one after another. Since attractive featured products from each brand will be introduced in a relay-like manner, you can always encounter new deals, making it a time sale you shouldn't miss.

(5) What will arrive is a surprise! 'Store gacha products' for sale!

What will arrive is a surprise! Exciting 'store gacha products' that randomly deliver popular products from each store will appear! Maybe there will be an unexpected popular menu...!?

(6) Live commerce will be held!

We will broadcast a program introducing the products of the bento festival on Live TV, featuring store staff from each brand.

While explaining the features and characteristics of the products in real-time, we will provide an interactive experience unique to live commerce, allowing you to seamlessly purchase the target products from the viewing screen.

<Broadcast time> July 23, 2026 (Thu) 6:00 PM to 7:30 PM

<Viewing method> You can watch it from the 'Live TV' of the au PAY Market app.

https://apps.apple.com/app/id976001441?mt=8

★ Don't miss the 4-day limited ultra-value 'Bento Festival' brought to you by 4 major gourmet chains! ★

Joyful's taste, right at home. Joyful also offers frozen products 'Joyful at home'

To fulfill the wishes of 'enjoying the taste you can have at the store more casually' and 'for bento or meal side dishes', Joyful arranges and sells products served at our stores for home use.

We will deliver smiles and deliciousness to your table by allowing you to easily enjoy the flavors that only a restaurant can provide at home. We plan to increase our products in the future. Please look forward to it.

'Joyful Online Shop au PAY Market Store'

https://wowma.jp/user/91224335

Company Profile

・Company name: Joyful Co., Ltd. ・Headquarters location: 1-45-1 Mikawashimmachi 1-chome, Oita City, Oita Prefecture 870-0141 ・Representative Director President: Kurumi Anami ・Business content: Chain expansion of family restaurant 'Joyful', etc.

Since its inception, Joyful has been committed to providing value-for-money products and practicing customer-centric services under the slogan of being 'the most affordable and closest restaurant in the region.' We will continue to challenge ourselves to become a store that continues to be loved by everyone.