Premiere at 'Oshi-katsu Expo' June 24-26! 17LIVE Official Character 'Baby' Featured in 'Experiential Vending Machine You Can Play with Your Favorite'

17LIVE Inc. has announced that its live-streaming app '17LIVE' will provide content featuring its official character, 'Baby,' for the next-generation vending machine solution 'Vending Machine You Can Play with Your Favorite,' jointly developed by HIKKY Co., Ltd. and SDRS Co., Ltd. The physical machine will premiere at the 'Oshi-katsu Expo,' held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026.

This vending machine features a monitor that allows users to chat with characters and play mini-games, as well as win goods and digital content based on game results and take commemorative photos. It targets the 4.1 trillion yen 'fan activity (oshi-katsu) market.'

At the 'Oshi-katsu Expo,' the physical machine wrapped in 17LIVE branding will be showcased at the SDRS booth. Visitors can enjoy a character-capturing game and commemorative photo content that prints limited-edition photo receipts, alongside the distribution of novelty goods.