Canly, Inc., developer of the 'Canly Store Attraction' service for managing Google Business Profile, websites, and social media, has released a free report for the real estate industry titled '63% of Customers Compare Stores Before Visiting! Understanding How Real Estate Agencies Are Chosen.' The report reveals that many customers do not go directly to a store after finding a property on a portal site, but instead compare multiple stores beforehand. Furthermore, it shows that customers use Google Maps for this comparison, placing significant importance on reviews. Based on this behavioral data, the report explains why maintaining a Google Maps presence is essential for attracting customers looking for housing.
FACT BOX
- Source: PR TIMES
- Category: report_release