Louis Vuitton Named First-Ever Title Partner for the 'Formula 1® Louis Vuitton Grand Prix de Monaco 2026,' Celebrating Special Bond with the Principality

As the title partner of the 'Formula 1® Louis Vuitton Grand Prix de Monaco 2026,' Louis Vuitton reaffirms its commitment to the Principality of Monaco by unveiling a specially crafted trophy trunk for the Grand Prix de Monaco™ for the sixth consecutive year. In conjunction with this, the Maison will also launch a new 'City Guide Monaco.' Furthermore, from Friday, June 5th to Sunday, June 7th, the Louis Vuitton Monaco store will feature a special window display adorned in the colors of the Grand Prix held in the city center.

Monaco, a blend of tradition and modernity, once again takes the world stage. Each year during this event, the Principality transforms into a glamorous festival where the power of Formula 1® meets Monaco's sophisticated lifestyle. The streets overflow with an international crowd and unparalleled energy, reflecting the excitement of this legendary event. Filled with prestige, adrenaline, and exhilaration, Monaco embodies the spirit of tradition and excellence deeply rooted in Louis Vuitton.

Louis Vuitton has been a partner of the Automobile Club de Monaco since 2021 and an official partner of Formula 1® since 2025. At the Monaco circuit, the Maison has celebrated the victories of Max Verstappen (2021, 2023), Sergio Pérez (2022), Charles Leclerc (2024), and Lando Norris (2025) by presenting a bespoke trophy trunk designed to protect and display the Grand Prix de Monaco™ trophy. Covered in a striking reinterpretation of Monogram canvas in a vibrant red reminiscent of Monaco's national colors, the trunk features a 'V' for 'Vuitton' and 'Victory' in white and red lines. This symbol of victory, embodying over 170 years of savoir-faire, creativity, and tradition in the art of travel, reaffirms the philosophy that 'Victory travels in Louis Vuitton.'

The Maison will also expand its trackside presence with signage around the circuit during the 'Formula 1® Louis Vuitton Grand Prix de Monaco 2026.' Through Louis Vuitton's signature reinterpreted with a graphic design inspired by speed, echoing the world of Formula 1®, the Maison's refined elegance will be reflected on the legendary Monaco circuit.

**Louis Vuitton Monaco Store** A window display inspired by the 'Formula 1® Louis Vuitton Grand Prix de Monaco 2026' at the Louis Vuitton Monaco store will offer an immersive experience celebrating savoir-faire. The meticulously crafted display will feature hand-painted grandstands, spectator figurines, and an exquisitely assembled race scene. This detailed presentation captures the charm of classic motor racing and complements the launch of an exclusive collection of ready-to-wear, accessories, shoes, and leather goods in the event's colors.

**Louis Vuitton City Guide Monaco** The 'Louis Vuitton City Guide' makes its first visit to Monaco, publishing a volume dedicated to the Principality. Featuring around 200 selected addresses, this new edition pays homage to Monaco's contrasts—where tradition meets innovation, luxury meets authenticity, and sea meets mountains—in celebration of the 'Formula 1® Louis Vuitton Grand Prix de Monaco 2026.' The book, seen through the eyes of Célia Bernasconi, also includes a limited portfolio by Pascal Eymar and portraits by Marie Deteneuille. This first edition dedicated to Monaco celebrates the city's ever-evolving nature, which continues to fascinate all travelers.